Video Series:

Consumer franchise

We expect the clothing and footwear market to grow +21% YOY in 2021 (and +6% vs. 2019).

Denim was the standout category at our mid-April Retail Round-Up, having lagged in 2020 (-28%) as consumers focused on “preparation buying” for exiting the pandemic.

We anticipate a “normalization” of e-commerce penetration in 2021 (likely falling between 2019/20 penetration rates) as brick-and-mortar traffic returns.

Holiday optimism is growing, and a strong back-to-school period is expected.