Customer Journey Event

Customer journey events represent sequences of lower level retail banking clients’ interactions with the bank. Example types of events include login to a web application, making payments, withdrawing money from ATM machines.  The data was generated by running an AI planning-execution simulator and translating the output planning traces into tabular format.

Sample Customer Journey Data

Sample customer journey data


1. Generating Synthetic Data in Finance: Opportunities, challenges and pitfalls. S Assefa, D Dervovic, M Mahfouz, R Tillman, P Reddy, T Balch and M Veloso. Proceedings of the 1st International Conference on AI in Finance (ICAIF), 2020. Also in NeurIPS 2019 Workshop on AI in Financial Services

2. Domain-independent generation and classification of behavior traces. D Borrajo and M Veloso. arXiv preprint arXiv:2011.02918

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