The Subscription Lifecycle: Driving Growth and Customer Engagement
J.P. Morgan’s Tammy Petro and Laurie Goeman joined Zuora’s Amy Konary in a virtual panel discussion on the how subscriptions are transforming industries at the 2020 Subscription Insider Show.
- Subscriptions have enjoyed a hockey stick growth pattern over the last eight years and consumers have more subscriptions than ever
- Customers are driving subscription growth with their changing needs for product ownership, usage, relationships with their business providers and how they want to pay
- New economy companies are blending their existing businesses with online content and communities to create new customer experiences and grow revenue
- Partnering with your bank and a subscription platform provider will streamline implementation, enable multiple ways for customers to pay, provide richer reporting as well as data and insights
Do You Have An Effective Digital Payment Strategy?
Consumers want the ability to make transactions whenever and wherever they want – and do so without worrying about fraud or other security threads. To offer a class-leading e-commerce service, merchants must keep all of these imperatives in mind.
However, staying on the cutting edge to facilitate these priorities can be resource-intensive for engineering and IT teams — and also require diverse investments in development and security resources that many companies do not want or can't afford to make. J.P. Morgan’s approach to deploying flexible payment APIs and scalable cloud platforms can help businesses maintain best-in-class capabilities without dedicating resources to building and maintaining their own technology stack.
To be sure, the rapid pace of development in payments should be a top priority for merchants, especially now that e-commerce adoption is racing ahead. Given all that’s at stake, it’s important to work with trusted partners with capabilities in many areas. As a leading e-commerce payment processor serving many of the world's leading brands, J.P. Morgan helps merchants deploy the best technology, drive revenue and improve customer experiences.
To learn more, contact your J.P. Morgan representative.
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