We no longer support this browser. Using a supported browser will provide a better experience.

Please update your browser.

Close browser message


The Subscription Lifecycle: Driving Growth and Customer Engagement


J.P. Morgan’s Tammy Petro and Laurie Goeman joined Zuora’s Amy Konary in a virtual panel discussion on the how subscriptions are transforming industries at the 2020 Subscription Insider Show.

Key Takeaways

  • Subscriptions have enjoyed a hockey stick growth pattern over the last eight years and consumers have more subscriptions than ever
  • Customers are driving subscription growth with their changing needs for product ownership, usage, relationships with their business providers and how they want to pay
  • New economy companies are blending their existing businesses with online content and communities to create new customer experiences and grow revenue
  • Partnering with your bank and a subscription platform provider will streamline implementation, enable multiple ways for customers to pay, provide richer reporting as well as data and insights

Do You Have An Effective Digital Payment Strategy?

Consumers want the ability to make transactions whenever and wherever they want – and do so without worrying about fraud or other security threads. To offer a class-leading e-commerce service, merchants must keep all of these imperatives in mind.

However, staying on the cutting edge to facilitate these priorities can be resource-intensive for engineering and IT teams — and also require diverse investments in development and security resources that many companies do not want or can't afford to make. J.P. Morgan’s approach to deploying flexible payment APIs and scalable cloud platforms can help businesses maintain best-in-class capabilities without dedicating resources to building and maintaining their own technology stack.

To be sure, the rapid pace of development in payments should be a top priority for merchants, especially now that e-commerce adoption is racing ahead. Given all that’s at stake, it’s important to work with trusted partners with capabilities in many areas. As a leading e-commerce payment processor serving many of the world's leading brands, J.P. Morgan helps merchants deploy the best technology, drive revenue and improve customer experiences.

To learn more, contact your J.P. Morgan representative.


This material was prepared exclusively for the benefit and internal use of the JPMorgan client to whom it is directly addressed (including such client’s subsidiaries, the “Company”) in order to assist the Company in evaluating a possible transaction(s) and does not carry any right of disclosure to any other party.  In preparing this presentation, we have relied upon and assumed, without independent verification, the accuracy and completeness of all information available from public sources or which was provided to us by or on behalf of the Company or which was otherwise reviewed by us.  This material is for discussion purposes only and is incomplete without reference to the other briefings provided by JPMorgan.  Neither this material nor any of its contents may be disclosed or used for any other purpose without the prior written consent of JPMorgan.

J.P. Morgan, JPMorgan, JPMorgan Chase and Chase are marketing names for certain businesses of JPMorgan Chase & Co. and its subsidiaries worldwide (collectively, “JPMC”). Products or services may be marketed and/or provided by commercial banks such as JPMorgan Chase Bank, N.A., securities or other non-banking affiliates or other JPMC entities.  JPMC contact persons may be employees or officers of any of the foregoing entities and the terms  “J.P. Morgan”, “JPMorgan”,  “JPMorgan Chase” and “Chase”  if and as used herein include as applicable all such employees or officers and/or entities irrespective of marketing name(s) used.  Nothing in this material is a solicitation by JPMC of any product or service which would be unlawful under applicable laws or regulations.

Investments or strategies discussed herein may not be suitable for all investors. Neither JPMorgan nor any of its directors, officers, employees or agents shall incur in any responsibility or liability whatsoever to the Company or any other party with respect to the contents of any matters referred herein, or discussed as a result of, this material. This material is not intended to provide, and should not be relied on for, accounting, legal or tax advice or investment recommendations.  Please consult your own tax, legal, accounting or investment advisor concerning such matters.

Not all products and services are available in all geographic areas. Eligibility for particular products and services is subject to final determination by JPMC and or its affiliates/subsidiaries.  This material does not constitute a commitment by any JPMC entity to extend or arrange credit or to provide any other products or services and JPMorgan reserves the right to withdraw at any time. All services are subject to applicable laws, regulations, and applicable approvals and notifications. The Company should examine the specific restrictions and limitations under the laws of its own jurisdiction that may be applicable to the Company due to its nature or to the products and services referred herein.

Notwithstanding anything to the contrary, the statements in this material are not intended to be legally binding.  Any products, services, terms or other matters described herein (other than in respect of confidentiality) are subject to the terms of separate legally binding documentation and/or are subject to change without notice.

Changes to Interbank Offered Rates (IBORs) and other benchmark rates: Certain interest rate benchmarks are, or may in the future become, subject to ongoing international, national and other regulatory guidance, reform and proposals for reform.  For more information, please consult: https://www.jpmorgan.com/global/disclosures/interbank_offered_rates

JPMorgan Chase Bank, N.A. Member FDIC.

JPMorgan Chase Bank, N.A., organized under the laws of U.S.A. with limited liability.

© 2020 JPMorgan Chase & Co.  All Rights Reserved.