Helping Parents and Caregivers with Reimbursement Options
When times got tough for working parents and caregivers, Bright Horizons stepped up its support with a new reimbursement program.
The competing demands of work and home life have intensified during the COVID-19 crisis, with childcare and family support becoming an added challenge for working parents and caregivers. Bright Horizons, the largest provider of employer-sponsored childcare as well as a back-up child and elder care provider, was in a unique position to help. The global company continued to provide caregivers with services in a time of need, supporting essential workers with dedicated backup and fulltime childcare centers.
However, meeting these unexpected needs wasn’t an easy feat. In response to the pandemic, Bright Horizons launched its Crisis Care Assist program, a reimbursement care option that helps working caretakers arrange alternate child or elder care. The program delivered exactly what working caregivers needed during the pandemic—so much so that nearly half of Bright Horizons backup care clients opted into the program in 2020. With that many requests, Bright Horizons needed help processing a larger volume of crisis care funds than ever before, so they turned to their nearly 30-year financial partner J.P. Morgan. After bringing together a team of experts to build the infrastructure, J.P. Morgan was able to facilitate Bright Horizons’ crisis care payments. As a result, J.P. Morgan processed more than a million small-sum individual payments, which were successfully delivered to caretakers for the support they needed in the first few months of the crisis.
Additionally, as a client of Bright Horizons, J.P. Morgan has relied on Bright Horizons’ adaptive care solutions for its employees. The two have worked together to give J.P. Morgan parents and caregivers access to supportive resources for nearly 30 years. Together, they evolved their offerings throughout the pandemic by creating enhanced programs for employees. As workers come back into the workplace, Bright Horizons will continue to provide the same support in flexible ways, always keeping their focus on the families they serve.