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Multiple players will bring the future of shopping to life
Gone are the days where staffers were solely responsible for the customer. Now an interconnected group of players are needed, and each one helps to enhance the shopping experience and add value for the business. Read on to learn more about each player.

Brand managers
Can increase revenue by positioning their brands on evolving shopping platforms. Some examples include online marketplaces and the Metaverse.

Customer experience directors (coming soon)
Can use payments innovations and the resulting data stream to create more personalized shopping experiences. Examples include customers pre-paying for goods and accruing loyalty points across a wider network.

Small business owners
Can enhance the customer buying experience and their business processes with shopping innovations. Businesses can also analyze data (including from payments) to make more informed decisions around consumer behavior.

Gig workers
Are increasingly needed in shopping for real-time delivery across ridesharing, food delivery and seasonal work. This group wants to immediately access their earned wages via real-time payroll.

Treasury operations managers (coming soon)
Can capitalize on a wide variety of payments tools to streamline how they manage funds. Liquidity solutions, virtual account management, and trade and working capital all must work together with transparency, security and control.
Explore more of the future of shopping
Reimagining shopping is more important than ever
Customers expect innovative and convenient shopping experiences, so businesses are
innovating around how customers make purchases and engage with brands.
Payments is one of these innovations.

Purchasing
Customers can purchase items on new
platforms such as social media, using almost
any currency.

Delivery
Goods can be quickly delivered view fully
automated (or dark) warehouses.

Interconnectivity
Goods and services can also be purchased
directly from a user’s car via connected
payment services.
We help you face the future
Get in touch with an experienced J.P. Morgan representative to learn more
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