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Experience Design

Better by Design


Deliver exceptional experiences for the Corporate & Investment Bank’s internal and external clients.

We’re DXD — an award-winning multidisciplinary team with skills in research, psychology, visual and interaction design, prototyping and more. Our mission is to deliver exceptional experiences for the Corporate & Investment Bank’s (CIB) internal and external clients.

Our work drives engagement, satisfaction and positive outcomes for clients of the Bank’s services and digital products. We accomplish this by collaborating with product and development teams from all lines of business and functional areas — and especially with users to understand their needs.

Simply put, we create solutions that are better by design.


Design is no longer an option. It’s an imperative to realize a competitive advantage in today’s financial services landscape.

Industry research has substantiated the value of design, quantifying the commercial impact of design-led thinking for top-performing companies.

To accelerate clients’ use of the CIB’s global banking capabilities, we deliver digital products and services that solve real business problems with innovative, elegant and easy-to-use solutions.


We apply design thinking and transformation strategy to solve problems and develop solutions.

Our design methodology is grounded in four key areas:


Client Focus

Client-centricity is at the heart of everything we do. It enables us to deliver award-winning experiences that are simple and powerful — continuous validation at each step ensures that clients eagerly adopt our solutions.

Measurable Impact

We’re data driven, measuring how people embrace products and services. The metrics lead us to solutions for enhancing current experiences and defining future products.


Using collaboration-based research and design methodologies, we identify fresh insights and creative ideas that lead to better products services and internal processes.

Accelerated Delivery

Using our process, we start small but scale fast to quickly give shape to big, bold ideas. By applying our design language and prebuilt components, we speed delivery of a seamless user experience for clients.


Debra Herschmann

Global Head of Digital Experience Design for CIB

Debra Herschmann is the Head of Digital Experience Design for the Corporate & Investment Bank at J.P. Morgan and a member of the Digital & Platform Services leadership team. In her role, Debra oversees a global team of skilled designers, user experience researchers and digital storytellers whose mission is anchored in user-centric design and experiences.

A passionate advocate of diversity and inclusion, she also sits on the CIB’s Women on the Move Executive Committee, and co-heads the Digital & Platform Services Diversity & Inclusion Council.


Our team comes from across the world to benefit from a diversity of insights.

With offices centered in seven locations, we work closely with local partners to bring the power of a global team that understands regional nuances.