How CLEAR is helping millions speed through wait lines
The biometric identity company conquered the aviation industry before expanding to other venues. It’s now one of the biggest players in the secure ID space.
Caryn Seidman-Becker had a vision to build a safer and more secure world to live, work and play in—which came to life in 2010 when she helped launch CLEAR.
CLEAR’s mission is to unlock frictionless experiences across the physical and digital worlds. The biometric identity company uses physical attributes—eyes, faces and fingerprints—to seamlessly verify identity without the need for multiple forms of identification or cumbersome documentation.
Today, CLEAR has 13 million customers and a presence in more than 40 airports—plus stadiums and other venues worldwide. Seidman-Becker, the Co-Founder and CEO of CLEAR, talks here about building and scaling a company, driving online trust and what she looks for in a banking partner.
How did the idea for CLEAR come about?
The business concept of CLEAR had been around before; it was born out of 9/11 in a partnership with the Department of Homeland Security to make travel in airports safer and easier using innovation.
We ended up buying the original company out of bankruptcy and relaunching it with the vision of building a secure identity platform—the concept of enroll once and use it everywhere because you are always you.
CLEAR went public in June 2021. How did that impact the company?
Going public created optionality for CLEAR—both having more cash and a currency to really drive our leadership in identity, which is considered a new category.
It’s also allowed us to live our values. Going public allowed us to share publicly who we are, what we stand for and where we’re going together.
Talk a little bit about your relationship with J.P. Morgan.
J.P. Morgan has been our choice for a banking partner since they walked through our office three years ago and believed in us. They’ve helped build CLEAR’s future by aligning with our values early on.
And they’ve been so generous in connecting us with their vast resources and infrastructure—it accelerated our growth and helped us become a bigger, stronger company.
What’s next for CLEAR?
We think there’s a lot of opportunity in the places where you have to take out the cards in your wallet to prove who you are. People are rethinking the customer journey, whether that’s in healthcare, sports or at your office. Making that easier—that’s where we come in.
Caryn Seidman-Becker, Co-Founder and CEO of CLEAR
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