ClickBank improves simplicity and transparency of cross-border payments on its e-commerce platform

About

ClickBank is an e-commerce platform and affiliate marketplace for entrepreneurs and online brands located in Boise, Idaho. ClickBank offers thousands of third-party products and tools through nearly 5,000 sellers and 100,000 affiliates. Marketplace affiliates around the world earn commissions by using the ClickBank platform to promote digital and physical products, including workout programs, dietary supplements and business tools and training.

The challenge

To help sellers and affiliates grow in new markets and close sales, ClickBank wanted to simplify its ability to accept cross-border payments. The ClickBank platform used separate merchant and foreign exchange APIs on the backend, which increased manual work and reconciliation effort.

Pricing goods and services for cross-border sales can be tricky. Online shoppers want to know prices upfront, yet fluctuating currency exchange rates and murky conversion fees complicate the process. Sellers risk experiencing reduced liquidity when needing to maintain multi-currency bank accounts, and outdated information can reduce profits for both platform and sellers. ClickBank sought to avoid missteps as it improved its operation.

The solution

With the help of J.P. Morgan, ClickBank bundled its foreign exchange capability and merchant services solutions on its e-commerce platform, and the company created a multi-currency pricing model to reduce foreign exchange volatility. Together, the teams worked through challenging customer service use cases. For example, refunds could be issued at the same exchange rate applied during the purchase transaction up to a certain amount of time after purchase.

ClickBank now delivers transparent pricing to buyers. A cross-border customer can choose to pay in their own currency or the seller’s currency, not including credit-card foreign transaction fees. For example, an Australian buyer that purchases a product in $100 AUD can immediately convert the purchase to $72 USD. The conversion is based on the daily rate paid to ClickBank’s account for dispersal to affiliates and sellers.

The results

As a result of implementing a cross-border currency solution, ClickBank is now able to manage its payments and currency risks more effectively, which resulted in:

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