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Allbirds and J.P. Morgan:
A Trusted Partnership and a Shared Mission

See how J.P. Morgan worked with Allbirds every step of the way in their journey to grow their business to address the needs of its sustainability-conscious consumers.

What happens when a 200-year-old bank partners with a disruptive company? They change the world. J.P. Morgan and Allbirds started working together, and through a number of transactions, their relationship grew into a trusted partnership. So when senior leadership at Allbirds wanted to take their company public, they knew where to turn. Allbirds’ commitment to transforming the retail industry through sustainability needed to be part of their initial public offering. See how J.P. Morgan supported Allbirds along this journey.

The Sustainable Path to IPO

Allbirds and J.P. Morgan: A Trusted Partnership and a Shared Mission

"We’ve always wanted a global banking partner that would allow us to take risks or maybe do something that hadn’t been done before. From the beginning, J.P. Morgan was that bank." ⏤ Tim Brown, Co-founder & CEO, Allbirds

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Allbirds and J.P. Morgan: A Trusted Partnership and a Shared Mission

"We’ve always wanted a global banking partner that would allow us to take risks or maybe do something that hadn’t been done before. From the beginning, J.P. Morgan was that bank." ⏤ Tim Brown, Co-founder & CEO, Allbirds

Transcript

Hana Kajimura:
Allbirds’ mission is redefining the apparel industry through sustainability.

Tim Brown:
We always wanted a global banking partner that would allow us to take risks and maybe do something that hadn't been done before. From the beginning, J.P. Morgan was that bank.

Noah Wintroub:
What started as the love of a product and then a really good connection as founder and banker led to really an institutional relationship.

Joey Zwillinger:
We've partnered with them across their commercial bank, their consumer bank, their investment bank. That coupled with their global reach and their long term mentality was such a good fit for us, having the aspirations to be a global brand.

Noah Wintroub:
Very few companies disrupt products themselves. Allbirds was different. Allbirds had a view that the materials in their products were better for the environment. They make products with fundamentally different materials than any other company on the planet. And I thought that was really exciting.

Tim Brown:
Sustainability and our environmental purpose was foundational for our business. It was important to us and we knew to many investors around the world. But there was a lack of clarity on exactly what that meant.

Hana Kajimura:
So we set out to create something called a sustainability principles and objectives framework. There isn't a ton of precedent when it comes to integrating ESG into an IPO.

Joey Zwillinger (VO):
We wouldn't have been able to do that without the partnership with J.P. Morgan.

Rama Variankaval:
We understand the importance of sustainability as a key driver in the financial markets today. And that helps us advise our clients who embarked on their journey to improve their own ESG credentials.

Hana Kajimura:
Allbirds is really committed to getting to net zero as quickly as possible.

Rama Variankaval:
One of the key commitments we have at JPMorgan Chase, is to either finance or facilitate two and a half trillion dollars over the next decade supporting sustainable green projects or companies.

Tim Brown:
It is really natural to take an incredible product like Allbirds, an incredible firm like J.P. Morgan, marry the two together and it's really mutually beneficial to both.

Rama Variankaval:
We want to use the experiences we have in working with companies like Allbirds who help companies in other sectors go through their own sustainability journey.

Noah Wintroub:
We believe that as this space evolves, J.P. Morgan is incredibly well-positioned to help any other consumer company that's out there that needs that sort of expertize as they grow and scale.

Hana Kajimura:
The responsibility of sustainability is not just about minimizing your own impact, but how can you use your platform to help others learn to care about climate?

Rama Variankaval:
It's not every day that we get to work with companies that have a fantastic business model, but they're also changing the world at the same time.

Hana Kajimura:
It's great to work with a partner like J.P. Morgan, who has that same commitment.

END

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