Landlords
Resources
GLB Properties' Real Estate Journey | Story by J.P. Morgan – Transcript
Ivana:
So, when the pandemic hit, people couldn't look at properties in person, they weren’t driving around.
Gene:
And our vacancy rate started to escalate and it got the highest it's ever been in decades.
[chipper music]
There is no shortage of people coming to L.A. looking for a place. But there's some people who want more than just a roof over their head. And they notice some of the details and we really focus on the details and we create an experience.
Ivana:
My parents and I collaborate. We are a team and I contribute my modern millennial eye. And a lot of what you see today is stuff that we've all done together.
Louise:
Over the years, little by little, we began to purchase these beautiful buildings that are truly pride of ownership. It's a front to back to inside to basement to rooftop challenge. [chuckles]
Gene:
And that has been our model for decades and that has done very well for us. But we are in a very small niche market. How am I going to pay for these properties when people are not paying rent or able to pay rent and we can’t show places? And our vacancy rate started to escalate and it got the highest it's ever been in decades.
Ivana:
People couldn't look at properties in person, they weren't driving around. They were on their phones looking at Instagram 24/7. Everyone was communicating via text, via FaceTime. And I thought, OK, why don’t I put my Instagram energy toward work? I ran some sponsored ads and it just started blowing up. Looking at our Instagram gave people, like, this hope. A new place, a new feeling, a new vibe.
Louise:
So Ivana and Instagram has taken GLB to heights I don't think Gene could have ever imagined.
Gene:
We have the least amount of vacancies right now that we've ever had. And we fill vacancies quicker. We've struck a nerve, there's no doubt about it. And so we get responses from literally all over the world. We have people renting sight unseen, and it’s fabulous. It give us a lot of pride in that we’re doing something wonderful for people and making money while we sleep.
Ivana:
It's really a vision that the three of us have created.
END
When the COVID-19 pandemic made it difficult to tour rental properties in person, Los Angeles-based GLB Properties struggled to fill vacancies. Ivana Rose Bramson, whose parents, Gene and Louise, started the business, decided to revamp GLB’s Instagram account, showcasing the details that make their luxury, vintage properties unique.
Now, 90% of GLB’s inquiries come from the social media platform. Vacancies are lower than ever and fill faster than ever — success the Bramsons credit to their family’s partnership.
“It’s really a vision that the three of us have created,” Ivana Rose Bramson says.
Your time is valuable. Process rent payments faster and easier with Story by J.P. Morgan.
Real Estate
2024 commercial real estate midyear outlook
May 06, 2024
Halfway through the year, multifamily, retail and industrial remain strong in the higher-for-longer interest rate environment.
Real Estate
What’s driving Tennessee’s affordable housing growth?
May 02, 2024
Learn about affordable housing challenges, trends and solutions in Memphis, Nashville, Chattanooga and Knoxville.
Real Estate
Pairing bank capital with agency execution for multifamily properties
May 02, 2024
Both agency and conventional bank loans have advantages for multifamily investors—and some properties can benefit from a joint approach.
Real Estate
May 01, 2024
Learn from JPMorgan Chase commercial real estate leaders and stay up to date on the latest industry news and media coverage.
Real Estate
Optimizing your multifamily portfolio with agency lending
Apr 19, 2024
Whether their investment plans are focused on the short term, long term or somewhere in between, portfolio optimization can help multifamily borrowers get the best results.
Real Estate
What you need to know before buying a luxury home
Apr 18, 2024
It’s no bubble. Luxury home prices are rising for good reasons – and you can still find good value.
Real Estate
The Historic Tax Credit program, explained
Apr 11, 2024
Find out how to claim low-cost capital through the federal Historic Preservation Tax Incentives program.
Real Estate
How real estate investors can prepare for an economic rebound
Apr 02, 2024
Multifamily investors can prepare now by doing market research, proactively reaching out to building owners and more.
Support: story.support@jpmorgan.com
Chase, J.P. Morgan, JPMorgan Chase, and Story by J.P. Morgan are marketing names for certain businesses of JPMorgan Chase & Co. and its affiliates and subsidiaries worldwide. “JPMorgan”, “JPMorgan Chase”, the JPMorgan Chase logo, “Story”, and “Story by J.P. Morgan” are trademarks of JPMorgan Chase Bank, N.A. JPMorgan Chase Bank, N.A. is a wholly-owned subsidiary of JPMorgan Chase & Co. Visit jpmorgan.com/commercial-banking/legal-disclaimer for additional disclosures and disclaimers related to this content. Changes to Interbank Offered Rates (IBORs) and other benchmark rates, such as the London Interbank Offered Rate (LIBOR) are, or may in the future become, subject to ongoing international, national and other regulatory guidance, reform and proposals for reform. For more information, please consult jpmorgan.com/IBOR.
JPMorgan Chase, 10 S. Dearborn, Mail Code: IL1-0723, Commercial Banking Marketing, Chicago, IL 60603-3403, United States. JPMorgan Chase Bank, N.A. Member FDIC. Deposits held in non-U.S. branches are not FDIC insured.
You're now leaving J.P. Morgan
J.P. Morgan’s website and/or mobile terms, privacy and security policies don’t apply to the site or app you're about to visit. Please review its terms, privacy and security policies to see how they apply to you. J.P. Morgan isn’t responsible for (and doesn’t provide) any products, services or content at this third-party site or app, except for products and services that explicitly carry the J.P. Morgan name.