J.P. Morgan’s Global E-commerce Trends Report takes a country-by-country deep dive into the global e-commerce industry, identifying the upcoming opportunities — both for pure-play and omnichannel businesses — and identifying the challenges to both incumbent and new market players.

In addition to country-by-country predictions, data and analysis, our report identifies the macro -and mini-trends and influences shaping global ecommerce. Some of the themes we explore include:

Consumer loyalty to choice and convenience

Consumer loyalty to choice and convenience, over specific payment methods

The era of the digital wallet is not killing off cards, bank transfers or Buy-Now-Pay-Later: it has just heightened the expectation that shoppers should be able to pay using whichever method they want, with a one-stop-shop wallet, ideally accessed via their smart devices. Our report also identifies which methods dominate on a country-by-country basis.

The shake-up of mega-shopping events

The shake-up of mega-shopping events

The annual e-commerce sales calendar is changing. Ongoing global supply chain issues are set to exert significant pressure on traditional shopping weekends like Black Friday. This year, we may see E-tailers hold more sales in the off-season when they face fewer inventory and shipping challenges.  

The explosive growth of ‘conversational commerce’

The explosive growth of ‘conversational commerce’

Online shopping based within the social media ecosystems is huge in APAC nations, including Malaysia and China. The pandemic accelerated the use of live chat apps to make sales, with local merchants using the apps to advertise, build customer relationships and complete and process transactions. The benefits include providing a digital alternative to traditional conversation-based customer service between a sales agent and shopper, and being able to circumvent the fees and intricacies of listing products on major sales platforms.

The rising appeal of second-hand shopping

The rising appeal of second-hand shopping

‘Re-commerce’, or second-hand shopping, is part of a wider cultural shift towards sustainability and acceptance of preowned goods.1 In the West, second-hand and rental designer fashion platforms are growing in cachet and uptake. In China, the re-commerce market reached RMB 1 billion in 2020 (US$154.9 million), with re-commerce sales set to overtake fast fashion by 2028.2

E-commerce adoption continues to grow as consumers discover new ways to shop, pay and connect. There are now hundreds of millions of new e-commerce consumers ready and willing to spend online. Our Global E-commerce Trends Report makes it easy for you to understand how these potential new customers prefer to shop and pay.


Contact your J.P. Morgan representative to learn how we can help you succeed around the globe.


1. tmogroup.asia, January 2021. ‘TMO’s 2021 China eCommerce Insights.’ Accessed June 2021.
2. tmogroup.asia, January 2021. ‘TMO’s 2021 China eCommerce Insights.’ Accessed June 2021.


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