Building Brand and Patient Loyalty
Strategies to help healthcare companies sustain business success in an uncertain marketplace.
As Americans today become accustomed to a heightened level of speed and convenience in their daily lives, hospitals and health systems that downplay the patient experience do so at their financial peril. An organization that prioritizes the concerns of its patients not only generates loyalty, but also can boost clinical outcomes and profitability. Innovations that improve patient satisfaction include:
- Financial incentives to encourage positive health behaviors
- Nurse triage services to reduce emergency department visits
- Enhanced mobile apps to forge a stronger patient connection
Use this white paper as a guide to help your organization optimize the patient experience and reinforce the value of your brand.