Tamira Chapman turned merchandising into a force for change. Her company, Storehouse In A Box, helps organizations create new revenue streams through branded consumer products.
Since Chapman launched it in 2015, Storehouse In A Box has grown from serving nonprofits to pairing with professional sports teams and Fortune 500 companies. “Building a business of this scale alongside my family has been one of the most meaningful and rewarding experiences of my life,” Chapman said. The company helps clients transform their brand into retail products that drive revenue.
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A sustainable approach to growth
Storehouse In A Box turned a profit in its first month, but Chapman chose careful growth over rapid expansion. “We don’t scale just because we can,” Chapman said. “We scale when it’s the right thing to do.” This discipline has helped the company maintain quality while expanding its client base.
Along Chapman’s journey, JPMorganChase became more than a bank for Storehouse. As Chapman’s “sixth man off the bench,” the bank connects her with new clients and fellow entrepreneurs. “Working with J.P. Morgan is really one of my favorite parts of the business,” Chapman said, highlighting the authenticity she sees in the relationship as well as the support and understanding her team receives.
“Watching Tamira grow Storehouse In A Box from the ground up—creating recurring income streams for nonprofits and expanding to international partnerships—has been very rewarding,” said Mary McCoy, Relationship Executive, Commercial Banking, JPMorganChase. “And she’s truly paying it forward: Tamira is a philanthropist and an active mentor to other aspiring business owners, always willing to listen, learn and lead.”
“Working with J.P. Morgan is really one of my favorite parts of the business.”
- Tamira Chapman, Founder and President, Storehouse in a Box
Looking to the future
Chapman, who calls herself Storehouse’s “chief dreamer,” sees success differently. She’s helped Storehouse secure both minority-owned business enterprise and women-owned business enterprise certifications, along with the U.S. Department of Commerce’s MBDA Minority E-Commerce Firm of the Year award in 2023 and other awards. Chapman herself has received various recognitions, including a regional Entrepreneur of the Year award from EY, Enterprising Women of the Year award from Enterprising Women Magazine and appointments to the Innovation Africa Board of Directors, the ForbesBLK Advisory Board, Michigan State University’s Eli Broad College of Business Advisory Board, and Burgess Institute of Entrepreneurship & Innovation Board.
“In order to feel that I’ve made a meaningful impact in my life, I need to look around and see successful people by my side—people I’ve had the privilege of helping along the way,” she said. “One of the most important things I could do is build a legacy, and then turn around and give it away.” With JPMorganChase’s support, she’s pursuing this vision of success that goes beyond business metrics.
JPMorgan Chase Bank, N.A. Member FDIC. Visit jpmorgan.com/commercial-banking/legal-disclaimer for disclosures and disclaimers related to this content.
