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Side note:
Soft inspiring music plays.
Text on screen:
Los Angeles, California.
On screen:
This video begins with Los Angeles' distinctive skyline, at dusk. Then, a woman with red hair and blue eyes, Caroline Woolsey.
Text on screen:
Caroline Woolsey, Partner, KMO Partners, LLP.
Caroline Woolsey:
There is such a huge, huge demand for housing at this moment in time. I mean it's really unprecedented in this period of history.
On screen:
A montage shows people living in tents on the outskirts of Los Angeles. Then, a woman with shoulder-length brown hair, Cécile Chalifour.
Text on screen:
Cécile Chalifour, Head of Community Development Real Estate, West JPMorgan Chase.
Cécile Chalifour:
I think at the heart of it we have to acknowledge there's a big disparity between income and housing costs. And until we fix that, we will still have systemic issues.
On screen:
Enormous cranes tower above an apartment complex, under construction. Then, a woman with long auburn hair, Deb Burkart.
Text on screen:
Deb Burkart, Managing Director of Supportive Housing, National Equity Fund,
Inc.
Deb Burkart:
We need to increase the supply of affordable housing because housing is the first step in order for a person to break the cycle of homelessness.
On screen:
An aerial view shows people living in an open outdoor plaza. Now a man with short hair and brown eyes, Jason Neal.
Text on screen:
Jason Neal, Asset Manager, National CORE.
Jason Neal:
I think, as a community, in order to increase the supply of affordable housing, we have to get together and first spread the message.
On screen:
A montage shows a large white municipal building. Then, a bearded man with glasses, Maury Ruano.
Text on screen:
Maury Ruano, Associate Director of Real Estate Development, Mercy Housing.
Maury Ruano:
It's the power of voting. I mean, we gotta make sure that our politicians know that we really believe in housing so they can make more funds available.
On screen:
A photo shows a group of people at a party, holding signs that read:
- Home is happiness;
- Home is magical;
- Home is comfort;
- (and) Home is laughter.
Then, a man with dark hair and light eyes, Alexander Russell.
Text on screen:
Alexander Russell, Chief Executive Officer, Homes and Hope.
Alexander Russell:
For me it's really about partnerships and finding unique collaborations. How do we work together to find common ground and move the political agenda forward?
On screen:
A photo shows team members at a construction site. Then, a man with brown eyes, Vince Toye.
Text on screen:
Vince Toye, Head of Community Development Banking and Agency Lending, JPMorgan Chase.
Vince Toye:
Try to reduce the amount of red tape and regulations that it takes to get housing done. And also, trying new techniques.
On screen:
Architects, construction managers and business professionals review a table-sized model of a city street. Then, a man with pale gray eyes and slicked back hair, John Opgenorth.
Text on screen:
John Opgenorth, Partner, KMO Partners, LLP.
John Opgenorth:
Maybe we get creative with the use of office space that we may not be needing and is there a way to take some of that real estate and turn it into affordable housing.
On screen:
A montage shows urban, residential, and industrial areas of Los Angeles. Then, a man with light eyes, Keith McNutt.
Text on screen:
Keith McNutt, Western Region Executive Director, Entertainment Community Fund.
Keith McNutt:
I think in the future in Los Angeles, what makes me hopeful is that a lot of the leadership is deeply focused right now.
On screen:
A video clip shows a light-haired woman, Holly Benson, meeting with two of her team members in an office.
Text on screen:
Holly Benson, President and CEO, Abode Communities.
Caroline Woolsey:
I remain optimistic. I think there is a lot of work that's being put in to really solving the affordability crisis.
Maury Ruano:
That awareness of the crisis that we're in will increase and more resources will be put to use.
On screen:
A construction manager shakes hands with a business executive.
Cécile Chalifour:
I hope we'll see the result of all the excitement that is around Los Angeles to support affordable housing.
On screen:
A montage shows apartments and housing units in different neighborhoods in Los Angeles.
Alexander Russell:
So I think you're going to see thousands of additional affordable housing units come online and a lot more Angelinos housed.
Deb Burkart:
That's what I hope is in our future.
On screen:
A group of people wearing hard hats stand beneath a sign reading: "Future Home of Raza Development Fund - Serving from the heart of our community."
Jason Neal:
I think the future is hopeful.
Vince Toye:
I am optimistic.
On screen:
A montage shows community members - and all the participants from this video - smiling widely.
Logos:
- J.P. Morgan;
- Chase;
- and the Chase octagon symbol.
Side note:
Legal disclosures appear.
Text on screen:
Chase, J.P. Morgan, JPMorgan, JPMorgan Chase, and Story by J.P. Morgan are marketing names for certain businesses of JPMorgan Chase & Co. and its affiliates and subsidiaries worldwide (collectively, "JPMC", "We", "Our" or "Us", as the context may require).
The material contained in this video is
intended as general market commentary and does not constitute legal, tax,
investment, accounting, financial, business, real estate, or any other advice,
and should not be relied upon as such. The views, opinions, estimates and
strategies expressed in this video are those of JPMC, or other featured
speakers, and may differ from those of Commercial Banking or other JPMC
employees and affiliates. This video in no way constitutes an offer or
commitment to provide a particular product or service. Products and services
offered by JPMC and its affiliates are subject to applicable laws and
regulations, as well as our service terms and policies. Not all products and
services are available in all geographic areas or to all customers. Credit is
subject to approval. Rates and programs are subject to change; certain
restrictions apply.
This content does not constitute J.P. Morgan
research and should not be treated as such. Any views expressed are often based
on current market conditions and are subject to change without notice. Any
statistics referenced have been obtained from external sources deemed to be
reliable, but we do not guarantee their accuracy or completeness. In no event
shall JPMorgan Chase nor any of its directors, officers, employees or agents be
liable for use of, for any decisions made or actions taken in reliance upon, or
for any inaccuracies or errors in or omissions from, the information in this
video.
Equal Housing Lender.
Copyright 2023 JPMorgan Chase & Co. All
rights reserved. JPMorgan Chase Bank, N.A. Member FDIC. Deposits held in
non-U.S. branches are not FDIC insured.
END
The need for affordable housing across the U.S. has never been greater. In Los Angeles, the need is increasingly visible.
“You see people without a home all the time walking on the sidewalk,” said Jason Neal, Asset Manager at National CORE. “It’s a constant reminder of the housing crisis every day.”
Growing the housing inventory requires a multifaceted approach. Members of the LA affordable housing industry offer a few places to start.
© 2023 JPMorgan Chase & Co. All rights reserved. JPMorgan Chase Bank, N.A. Member FDIC. Visit jpmorgan.com/commercial-banking/legal-disclaimer for disclosures and disclaimers related to this content.
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