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People said there's no money in menopause. Three years later, $150 million in revenue, we're proving everyone wrong. I'm the founder of a women's health company. From the very beginning, the J.P. Morgan team understood what we're trying to accomplish. They've given us unparalleled access to investors, strategic partners. That's been a game changer in how fast we've been able to grow. We believe the sky's the limit for Midi. With J.P. Morgan's support, we are proving that women's health is a really big business.
When Joanna Strober heard claims that menopause care couldn’t be profitable, she challenged the assumption—and transformed midlife women’s health. Three years later, with $150 million in revenue, her telemedicine and virtual care strategy is delivering measurable results.
Midi is advancing midlife wellness through virtual care plans and remote consultations. Working with the startup team at J.P. Morgan, Midi made essential connections to scale its patient-centered platform.
“From the very beginning, the J.P. Morgan team understood what we're trying to accomplish. They've given us unparalleled access to investors, strategic partners. That's been a game changer in how fast we've been able to grow.”
—Joanna Strober, Founder and CEO, Midi
Whether you’re building an early-stage startup or preparing for public launch, we can help you reach your next milestone. Connect with J.P. Morgan Startup Banking today and explore our Innovation Economy content hub for more insights
JPMorgan Chase Bank, N.A. Member FDIC. Visit jpmorgan.com/commercial-banking/legal-disclaimer for disclosures and disclaimers related to this content.
2:05 - Banking
Gameday Couture transforms the world of licensed fan gear for women
Jan 29, 2026
Meet Shawnna Feddersen, founder and CEO of Gameday Couture, a trailblazer who has disrupted the women’s sports apparel industry with innovative designs and strategic partnerships.
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Montara: Innovative therapies for neurological diseases
Jan 28, 2026
See how J.P. Morgan Startup Banking helped Montara Therapeutics scale securely—so the team could focus on developing therapies for neurological diseases.
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Davos 2026: Seven key takeaways
Jan 28, 2026
From sticky inflation to geopolitics, discover what was top of mind for world leaders at Davos 2026.
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Aerflo: On-demand carbonation technology
Jan 21, 2026
See how Aerflo co-founder John Thorp developed portable carbonation technology that transforms still drinks into sparking beverages.
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OverT Bio: Engineering immune cells to fight cancer
Jan 21, 2026
See how life sciences startup OverT Bio engineers immune cells to target and destroy tumors.
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Gridware: Transforming utility response to disruptions
Jan 21, 2026
Learn how co-founder and CEO Tim Barat turned his experience as an electrical lineman into a cutting-edge technology and successful startup that is helping utility companies identify and locate power disruptions.
2:04 - Banking
VetVC Summit supports veteran-led startups’ growth
Jan 20, 2026
Our VetVC Summit brought veteran-led businesses and defense tech investors together to form connections that unlock growth.
Banking
AI leads venture activity, IPOs building momentum
Jan 15, 2026
Capital deployment nears 2021 peaks while IPO activity surges. J.P. Morgan experts analyze AI's dominance, exit market recovery and the 2026 outlook.
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