Key trends to drive yours payment strategy

1. Cashierless tech has arrived Checkout lines remain a major point of friction for brick and mortar retail. As cashierless technology continues to progress, retailers should be aware of the pace of innovation. 2021 may be the year cashierless stores start to bring seamless checkout experiences to consumers at scale.

2. Faster payments for consumers and businesses The speed at which services like Zelle enable people to send money to one another has merchants wanting in on the faster payments revolution. Businesses are increasingly expecting the ability to settle and fund transactions much more quickly.

3. From subscriptions to recurring relationships A few decades ago, recurring payments were the stuff of utility bills and car payments. In 2021, a wide range of consumer goods and services can be consumed on a recurring basis. And increasingly businesses are applying lessons from the subscription economy to create recurring customer relationships and enduring revenue streams.

4. Payments simplified Forward thinking merchants are also looking for ways to seamlessly link digital payments with their broader treasury objectives, and for ways to reduce the complexity in payments.

5. Relentless fraudsters The rapid shift of commerce to digital channels created substantial opportunity for fraudsters. Card testing in particular has been a challenge for merchants, especially during the recent holiday season. The best strategy to combat fraud is a multi-layered approach.

6. Key insights, big impacts In response to the surge in e-commerce caused by COVID-19, many merchants rushed to ensure they had robust online and omnichannel offerings. Now that they have the fundamentals down, 2021 will be about optimizing these sales channels.

7. Payments in context Contextual commerce is all about enabling on-demand customer experiences, in channels that we don’t typically associate with payments. The contextual payment facilitates commerce any time and any place.

8. Integrated payments It used to be that there was a clear line between financial services providers and merchants. This line is now blurring as providers offer integrated payments and banking for other companies. As a business you can now embed financial services and offer them to your own customers.

9. Customer-friendly seamless payments When the competition is just a click or tap away, any friction created by poorly designed or inefficient digital payment experiences can cost a merchant revenue and customer loyalty. In 2021, brands looking to optimize the customer experience should assess and benchmark their checkout and payment experiences.

10. What happens after Covid It’s been said that Covid compressed a decade’s worth of digital commerce innovation and adoption in less than a year. What’s less clear is the degree to which consumers have changed their behavior for the long-term.