For more than 60 years, LeNoble Lumber has helped build the sets behind New York's most iconic films and TV shows, while growing a family business with strategic support from J.P. Morgan.
August 18, 2026
Before the lights come up on Broadway or cameras roll in Brooklyn, crews transform empty spaces into worlds that feel real: a living room, a city street, a 1920s boardwalk. Sets go up quickly and have to hold.
You need the right materials to be ready when it matters. You need teams who know their craft and can anticipate what’s next.
That same builder mindset is what it takes to create a business customers trust. For more than 60 years, LeNoble Lumber has helped the entertainment industry and others by doing exactly that: delivering quickly and consistently.
Behind the scenes, the J.P. Morgan Commercial Banking team supports LeNoble with a similar approach—understanding what a business needs to operate and scale, then bringing the right solutions to maximize efficiency as it grows.
See how consultative support, creative financing (including equipment and acquisition loans), and integrated banking solutions helped enable LeNoble Lumber’s expansion.
LeNoble’s reputation was forged on the sets of New York’s most iconic productions. “We've done everything since the ‘Godfather’ all the way up to modern day stuff like the ‘Law & Order’ series and ‘Blue Bloods,’” said Dan LeNoble, vice president of LeNoble Lumber—and grandson of Paul LeNoble.
That legacy opened doors to new opportunities. “Originally, we worked almost exclusively with the film and TV industry, but now we've expanded into more industries, including commercial construction, fine art packing and display companies,” Dan said. “When we see an opportunity, we pounce on it.”
Growth accelerated in 1997, when two family-run businesses joined forces under the LeNoble name—a move that strengthened both operational excellence and the family values at the heart of the business.
“Originally, we worked almost exclusively with the film and TV industry, but now we've expanded into more industries, including commercial construction, fine art packing and display companies.”
Dan LeNoble
Vice President, LeNoble Lumber
1965
Year LeNoble Lumber was founded in Hell’s Kitchen
135+
Employees supporting LeNoble’s operations
500K
Square feet of warehouse space supporting customers across industries
For three generations, family values and a commitment to its people have shaped the company. “We don’t say we have employees. We have over 135 family members who work for us,” Dan said.
The culture is evident in everything from summer jobs in the lumber yard to holiday parties that bring the entire team together.
Marc Bernstein, CEO of LeNoble Lumber, believes that success begins with investing in people. “My favorite part about working at LeNoble is truly the corporate culture. The expectation from everybody is to come to LeNoble and make it a career, not a job,” Marc said. “At the end of the day, everyone cares—that’s what we call our secret sauce.”
This approach has created a workplace where new generations are empowered to move the business forward.
“As a kid, I would come to work with my dad over the summers and work in the yard, helping pull materials—whatever a little kid can do to help around a lumber yard,” said Ben Bernstein, vice president at LeNoble Lumber. Starting with those summers, Ben worked his way up from customer service associate to vice president, focusing on strategic business planning.
“LeNoble Lumber stayed ahead of changes in the industry by constantly reinvesting in technology, in our people and our resources,” Ben said.
As LeNoble expanded beyond its entertainment roots, new challenges required new solutions. Along the way, the J.P. Morgan Commercial Banking team stepped in, offering strategic support and creative financing solutions.
The consultative approach of J.P. Morgan, and dedication to helping LeNoble innovate and adapt, fueled the company’s growth.
Equipment loans, such as financing for 42 new trucks, acquisition financing and flexible capital solutions have all played a role.
“J.P. Morgan helped us get creative with our financing and our structure to help scale our business. It’s given us an opportunity to acquire new companies, expand on our product lines and grow on our staffing,” Ben said.
“When we needed to buy new equipment, J.P. Morgan came up with equipment financing loans that made it simple for us to invest in our company.”
Dan LeNoble
Vice President, LeNoble Lumber
“We have a consultant mindset. The first thing we do is to listen to the client, understand what their banking needs are, what their challenges are. Once we establish that, we bring a suite of banking solutions designed to create efficiency, transparency and fraud protection for their accounts.”
Frank Amarante
Commercial Banker, J.P. Morgan Commercial Banking
In a business where timing matters, visibility is equally important.
From digital payments and ERP integration to a corporate card program, J.P. Morgan solutions help LeNoble maximize working capital, save on costs and operate more seamlessly.
“J.P. Morgan has helped us streamline our business by keeping everything under one platform. It gives us the visibility that we need to make the best decisions we can in real time.”
Ben Bernstein
Vice President, LeNoble Lumber
With a foundation built on family, innovation and strategic partnerships, LeNoble Lumber is ready for what’s next. “I’m working at a 60-year-old company that feels brand new. What that means to me is the future’s bright,” Dan said.
Ongoing support from J.P. Morgan ensures LeNoble can navigate new opportunities, maximize value and prepare for future growth—one delivery and one innovation at a time.
J.P. Morgan commercial bankers specializing in midsized companies deliver local support and global expertise across more than 140 U.S. markets. Gain access to our insights, strategies and solutions—contact a banker to learn more.
JPMorgan Chase Bank, N.A. Member FDIC. Visit jpmorgan.com/commercial-banking/legal-disclaimer for disclosures and disclaimers related to this content.
