On screen:

This video opens with a man in a zip-up vest and glasses, speaking from a studio with exposed brick walls. Identifying text appears:

Text on screen:

'Justin Golden, Co-Founder, Greatwater Opportunity Capital.'

Justin Golden:

450 Amsterdam is now called the Amsterdam Lofts, and it is a one of one.

On screen:

Justin sits at a studio table filled with collage materials along with the director, then a black-and-white photo shows hundreds of workers surrounding a three-story factory.

Justin Golden:

That building was the original assembly plant for the Cadillac Motor Car Company. It was also one of the very first buildings constructed using reinforced concrete.

On screen:

More archival photos show the brick building with a Cadillac Motor Car Company sign, and dozens of workers looking out the open factory windows. A line of automobiles sits parked outside the building.

Justin Golden:

They used it until they needed a bigger space, and then it was mostly vacant.

On screen:

A more recent photo shows the factory with boarded-up windows.

Justin Golden:

New construction is cheaper than adaptive reuse, and so you need to be as creative as you can.

On screen:

Justin adds a record player to his collage, which spells out the word 'Grit.' He writes a word on a red brick, then plays catch with the director. They hold up their arms as they celebrate.

Justin Golden:

We used opportunity zone equity, federal historic tax credits, state historic tax credits, a bridge loan. There's all sorts of different products that had to come together in order to make the capital stack work.

On screen:

Clips show the finished building, with neat landscaping surrounding walkways and the parking lot. Sunlight floods into a modern apartment with exposed brick walls, and lights shine outside the building at night.

Justin Golden:

But now it is a loft-style apartment building. There's about 90 apartments in it, and it's now outfitted with a gym, and a dog park, and a bocce court, and an outdoor kitchen. And it once was a place where they assembled automobiles, and now it's an amazing place for residents to live.

On screen:

More photos show the building's bright lobby, a modern common area with high ceilings, a breakfast nook, and a galley-style kitchen with light oak cabinets. Text appears over downtown Detroit:

Text on screen:

'If these walls could talk, by J.P.Morgan.'

On screen:

The video ends with a logo over black:

Logo:

J.P.Morgan.

Side note:

Legal disclosures appear beneath an icon of a house with an equal symbol:

Text on screen:

'Equal Housing Lender.

Chase, J.P. Morgan, and JPMorganChase are marketing names for certain businesses of JPMorgan Chase & Co. and its affiliates and subsidiaries worldwide (collectively, “JPMC”, “We”, “Our” or “Us”, as the context may require). We prepared these materials for discussion purposes only and for your sole and exclusive benefit. This information is confidential and proprietary to our firm and may only be used by you to evaluate the products and services described here. You may not copy, publish, disclose or use this information for any other purpose unless you receive our express authorization.

These materials do not represent an offer or commitment to provide any product or service. In preparing the information, we have relied upon, without independently verifying, the accuracy and completeness of publicly available information or information that you have provided to us. Our opinions, analyses and estimates included here reflect prevailing conditions and our views as of this date. These factors could change, and you should consider this information to be indicative, preliminary and for illustrative purposes only. This Information is provided as general market and/or economic commentary. It in no way constitutes research and should not be treated as such. 

The information is not advice on legal, tax, investment, accounting, regulatory, technology or other matters. You should always consult your own financial, legal, tax, accounting, or similar advisors before entering into any agreement for our products or services. In no event shall JPMorganChase or any of its directors, officers, employees or agents be liable for any use of, for any decision made or action taken in reliance upon or for any inaccuracies or errors in, or omissions from, the information in this material.

The information does not include all applicable terms or issues and is not intended as an offer or solicitation for the purchase or sale of any product or service. Our products and services are subject to applicable laws and regulations, as well as our service terms and policies. Not all products and services are available in all geographic areas or to all customers. In addition, eligibility for particular products and services is subject to satisfaction of applicable legal, tax, risk, credit and other due diligence, JPMorganChase’s “know your customer,” anti-money laundering, anti-terrorism and other policies and procedures

Products and services may be provided by Commercial Banking affiliates, securities affiliates or other JPMC affiliates or entities. In particular, securities brokerage services other than those that can be provided by Commercial Banking affiliates will be provided by appropriate registered broker/dealer affiliates, including J.P. Morgan Securities LLC and J.P. Morgan Institutional Investments Inc. Any securities provided or otherwise administered by such brokerage services are not deposits or other obligations of, and are not guaranteed by, any Commercial Banking affiliate and are not insured by the Federal Deposit Insurance Corporation.

JPMorgan Chase Bank, N.A. Member FDIC. Copyright 2026  JPMorgan Chase & Co. All rights reserved.

END

On screen:

This video opens with a woman in a t-shirt and blazer, speaking from a studio with exposed brick walls. Identifying text appears:

Text on screen:

'Katy Trudeau, President and CEO, Eastern Market.'

Katy Trudeau:

On any given year, we'll see over 2 million visitors to the Eastern Market neighborhood to experience the brick-and-mortar businesses, to go to one of our markets, to one of our special events.

On screen:

Clips show visitors browsing produce and colorful flowers at an open-air market.

Katy Trudeau:

As the agricultural industry has changed and grown and shifted in the United States, we've seen the absence of smaller-scale local places for farmers to store their product and sell their product at wholesale.

On screen:

Katy shakes hands with the director as she arrives at the studio, then sits with him at a collage table. They chat as she uses a glue stick and peruses craft images.

Katy Trudeau:

You've got either really large produce terminals or you have hyper-local farmers markets. So there's sort of this missing middle of wholesale space that we're trying to fill at Eastern Market.

On screen:

She writes a word on a red brick. Then, cars sit parked outside a sprawling facility with loading bays and storage areas.

Katy Trudeau:

So this is a 40,000-square-foot facility, with dedicated large scale refrigerators and coolers and dock space for farmers to receive the product at the market as well as sell to regional grocery stores, other farmers markets, restaurants, and businesses of that nature.

On screen:

She smiles as she does an elaborate handshake with the director, then text appears over downtown Detroit:

Text on screen:

'If these walls could talk, by J.P.Morgan.'

On screen:

The video ends with a logo over black:

Logo:

J.P.Morgan.

Side note:

Legal disclosures appear beneath an icon of a house with an equal symbol:

Text on screen:

'Equal Housing Lender.

Chase, J.P. Morgan, and JPMorganChase are marketing names for certain businesses of JPMorgan Chase & Co. and its affiliates and subsidiaries worldwide (collectively, “JPMC”, “We”, “Our” or “Us”, as the context may require). We prepared these materials for discussion purposes only and for your sole and exclusive benefit. This information is confidential and proprietary to our firm and may only be used by you to evaluate the products and services described here. You may not copy, publish, disclose or use this information for any other purpose unless you receive our express authorization.

These materials do not represent an offer or commitment to provide any product or service. In preparing the information, we have relied upon, without independently verifying, the accuracy and completeness of publicly available information or information that you have provided to us. Our opinions, analyses and estimates included here reflect prevailing conditions and our views as of this date. These factors could change, and you should consider this information to be indicative, preliminary and for illustrative purposes only. This Information is provided as general market and/or economic commentary. It in no way constitutes research and should not be treated as such. 

The information is not advice on legal, tax, investment, accounting, regulatory, technology or other matters. You should always consult your own financial, legal, tax, accounting, or similar advisors before entering into any agreement for our products or services. In no event shall JPMorganChase or any of its directors, officers, employees or agents be liable for any use of, for any decision made or action taken in reliance upon or for any inaccuracies or errors in, or omissions from, the information in this material.

The information does not include all applicable terms or issues and is not intended as an offer or solicitation for the purchase or sale of any product or service. Our products and services are subject to applicable laws and regulations, as well as our service terms and policies. Not all products and services are available in all geographic areas or to all customers. In addition, eligibility for particular products and services is subject to satisfaction of applicable legal, tax, risk, credit and other due diligence, JPMorganChase’s “know your customer,” anti-money laundering, anti-terrorism and other policies and procedures

Products and services may be provided by Commercial Banking affiliates, securities affiliates or other JPMC affiliates or entities. In particular, securities brokerage services other than those that can be provided by Commercial Banking affiliates will be provided by appropriate registered broker/dealer affiliates, including J.P. Morgan Securities LLC and J.P. Morgan Institutional Investments Inc. Any securities provided or otherwise administered by such brokerage services are not deposits or other obligations of, and are not guaranteed by, any Commercial Banking affiliate and are not insured by the Federal Deposit Insurance Corporation.

JPMorgan Chase Bank, N.A. Member FDIC. Copyright 2026  JPMorgan Chase & Co. All rights reserved.

END

On screen:

This video opens with a man in a navy suit and glasses, speaking from a studio with exposed brick walls. Identifying text appears beside him:

Text on screen:

'Kirby Burkholder, CEO, IFF.'

Kirby Burkholder:

The McClellan site was a partially demolished, vacant Detroit Public Schools building.

On screen:

Kirby laughs as he sits at a studio table filled with collage materials along with the director. He cuts out images and glues them to construction paper.

Kirby Burkholder:

And the idea that an early-childhood provider who's so busy trying to respond to the needs of community that might be facing a facilities challenge in a city that had really significant obstacles to accessing capital would have the time and wherewithal to try and acquire and demolish a vacant school building, that's a pretty big chasm. And that's where we show up.

On screen:

Kirby presents his collage to the director, then writes a word on a red brick. He laughs as the director gives him high fives.

Kirby Burkholder:

We show up with a provider, in this case, Matrix Human Services, that needed a permanent home.

On screen:

Photos show the restored facility with tricycles parked in a courtyard. Inside, sunlight floods into a playroom, waiting area, and sleek halls.

Kirby Burkholder:

Through the life of our financing, we ultimately hand ownership over to that provider. The provider then has a permanent home that they're familiar with, and they've built constituency and community. They're able to build net assets because we're passing on the benefits of the economic structure to them through that transaction…

On screen:

Kirby laughs as he collages with the director.

Kirby Burkholder:

…and ideally we're activating a high-quality community anchor that has ancillary and ripple effects in the geography in and around that particular building.

On screen:

Text appears over downtown Detroit:

Text on screen:

'If these walls could talk, by J.P.Morgan.'

On screen:

The video ends with a logo over black:

Logo:

J.P.Morgan.

Side note:

Legal disclosures appear beneath an icon of a house with an equal symbol:

Text on screen:

'Equal Housing Lender.

Chase, J.P. Morgan, and JPMorganChase are marketing names for certain businesses of JPMorgan Chase & Co. and its affiliates and subsidiaries worldwide (collectively, “JPMC”, “We”, “Our” or “Us”, as the context may require). We prepared these materials for discussion purposes only and for your sole and exclusive benefit. This information is confidential and proprietary to our firm and may only be used by you to evaluate the products and services described here. You may not copy, publish, disclose or use this information for any other purpose unless you receive our express authorization.

These materials do not represent an offer or commitment to provide any product or service. In preparing the information, we have relied upon, without independently verifying, the accuracy and completeness of publicly available information or information that you have provided to us. Our opinions, analyses and estimates included here reflect prevailing conditions and our views as of this date. These factors could change, and you should consider this information to be indicative, preliminary and for illustrative purposes only. This Information is provided as general market and/or economic commentary. It in no way constitutes research and should not be treated as such. 

The information is not advice on legal, tax, investment, accounting, regulatory, technology or other matters. You should always consult your own financial, legal, tax, accounting, or similar advisors before entering into any agreement for our products or services. In no event shall JPMorganChase or any of its directors, officers, employees or agents be liable for any use of, for any decision made or action taken in reliance upon or for any inaccuracies or errors in, or omissions from, the information in this material.

The information does not include all applicable terms or issues and is not intended as an offer or solicitation for the purchase or sale of any product or service. Our products and services are subject to applicable laws and regulations, as well as our service terms and policies. Not all products and services are available in all geographic areas or to all customers. In addition, eligibility for particular products and services is subject to satisfaction of applicable legal, tax, risk, credit and other due diligence, JPMorganChase’s “know your customer,” anti-money laundering, anti-terrorism and other policies and procedures

Products and services may be provided by Commercial Banking affiliates, securities affiliates or other JPMC affiliates or entities. In particular, securities brokerage services other than those that can be provided by Commercial Banking affiliates will be provided by appropriate registered broker/dealer affiliates, including J.P. Morgan Securities LLC and J.P. Morgan Institutional Investments Inc. Any securities provided or otherwise administered by such brokerage services are not deposits or other obligations of, and are not guaranteed by, any Commercial Banking affiliate and are not insured by the Federal Deposit Insurance Corporation.

JPMorgan Chase Bank, N.A. Member FDIC. Copyright 2026  JPMorgan Chase & Co. All rights reserved.

END

On screen:

This video opens in a studio with exposed brick walls, where a man sits wearing a suit, sunglasses, fedora, and an ascot-style tie. Identifying text appears:

Text on screen:

'Tylass Bivins, Resident, Clay Center.'

Tylass Bivins:

If the walls of my apartment could talk, they would describe me as being studious in my endeavors daily.

On screen:

Tylass arrives at the studio, and shakes hands with the director. He flips through a craft book as they make collages.

Tylass Bivins:

My apartment is a beautiful apartment. It's very comfortable. And the reason why is because of the management team of the property. They address any problem that you have immediately. They always have some type of event for the people there to bring them together.

On screen:

The director shows Tylass around the studio. Tylass cuts out images for a collage, then plays rock-paper-scissors with the director.

Tylass Bivins:

My favorite thing to do in my apartment is contemplate the knowledge that I retain. I have a certification as a clinical medical assistant. I always study, you know. The more I learn, the more I learn I don't know.

On screen:

Text appears over downtown Detroit:

Text on screen:

'If these walls could talk, by J.P.Morgan.'

On screen:

The video ends with a logo over black:

Logo:

J.P.Morgan.

Side note:

Legal disclosures appear beneath an icon of a house with an equal symbol:

Text on screen:

'Equal Housing Lender.

Chase, J.P. Morgan, and JPMorganChase are marketing names for certain businesses of JPMorgan Chase & Co. and its affiliates and subsidiaries worldwide (collectively, “JPMC”, “We”, “Our” or “Us”, as the context may require). We prepared these materials for discussion purposes only and for your sole and exclusive benefit. This information is confidential and proprietary to our firm and may only be used by you to evaluate the products and services described here. You may not copy, publish, disclose or use this information for any other purpose unless you receive our express authorization.

These materials do not represent an offer or commitment to provide any product or service. In preparing the information, we have relied upon, without independently verifying, the accuracy and completeness of publicly available information or information that you have provided to us. Our opinions, analyses and estimates included here reflect prevailing conditions and our views as of this date. These factors could change, and you should consider this information to be indicative, preliminary and for illustrative purposes only. This Information is provided as general market and/or economic commentary. It in no way constitutes research and should not be treated as such. 

The information is not advice on legal, tax, investment, accounting, regulatory, technology or other matters. You should always consult your own financial, legal, tax, accounting, or similar advisors before entering into any agreement for our products or services. In no event shall JPMorganChase or any of its directors, officers, employees or agents be liable for any use of, for any decision made or action taken in reliance upon or for any inaccuracies or errors in, or omissions from, the information in this material.

The information does not include all applicable terms or issues and is not intended as an offer or solicitation for the purchase or sale of any product or service. Our products and services are subject to applicable laws and regulations, as well as our service terms and policies. Not all products and services are available in all geographic areas or to all customers. In addition, eligibility for particular products and services is subject to satisfaction of applicable legal, tax, risk, credit and other due diligence, JPMorganChase’s “know your customer,” anti-money laundering, anti-terrorism and other policies and procedures

Products and services may be provided by Commercial Banking affiliates, securities affiliates or other JPMC affiliates or entities. In particular, securities brokerage services other than those that can be provided by Commercial Banking affiliates will be provided by appropriate registered broker/dealer affiliates, including J.P. Morgan Securities LLC and J.P. Morgan Institutional Investments Inc. Any securities provided or otherwise administered by such brokerage services are not deposits or other obligations of, and are not guaranteed by, any Commercial Banking affiliate and are not insured by the Federal Deposit Insurance Corporation.

JPMorgan Chase Bank, N.A. Member FDIC. Copyright 2026  JPMorgan Chase & Co. All rights reserved.

END

On screen:

This video opens with a woman in glasses and a black dress, speaking from a studio with exposed brick walls. Identifying text appears:

Text on screen:

'Vernita Moore, Family Advocate, Matrix.'

Vernita Moore:

At Head Start, we help the parents for children that are 6 weeks to 5 years old.

On screen:

The director shows Vernita around the studio, then they chat as they sit at a table and page through collage materials.

Vernita Moore:

We are federally funded, so the parents do not have to come out their pocket for anything. Each parent gets a family advocate. We are helping the parents to be self-sufficient. We are helping the parents if they need a job, if they need resources for utilities, if they want to buy a house. That's what the family advocates are for.

On screen:

Vernita writes a word on a red brick, chats with the director, and gives him a high five. They fist bump as they interview.

Vernita Moore:

When they first come and enroll and they sit down and they talk to me, I'm always asking a parent what is their goal? And when they meet that goal, that means a lot to me because I always talk to my parents to let my parents know, I want to get you out of poverty. That's my number 1 goal when they come sit down with me at the beginning of the school year.

On screen:

Text appears over downtown Detroit:

Text on screen:

'If these walls could talk, by J.P.Morgan.'

On screen:

The video ends with a logo over black:

Logo:

J.P.Morgan.

Side note:

Legal disclosures appear beneath an icon of a house with an equal symbol:

Text on screen:

'Equal Housing Lender.

Chase, J.P. Morgan, and JPMorganChase are marketing names for certain businesses of JPMorgan Chase & Co. and its affiliates and subsidiaries worldwide (collectively, “JPMC”, “We”, “Our” or “Us”, as the context may require). We prepared these materials for discussion purposes only and for your sole and exclusive benefit. This information is confidential and proprietary to our firm and may only be used by you to evaluate the products and services described here. You may not copy, publish, disclose or use this information for any other purpose unless you receive our express authorization.

These materials do not represent an offer or commitment to provide any product or service. In preparing the information, we have relied upon, without independently verifying, the accuracy and completeness of publicly available information or information that you have provided to us. Our opinions, analyses and estimates included here reflect prevailing conditions and our views as of this date. These factors could change, and you should consider this information to be indicative, preliminary and for illustrative purposes only. This Information is provided as general market and/or economic commentary. It in no way constitutes research and should not be treated as such. 

The information is not advice on legal, tax, investment, accounting, regulatory, technology or other matters. You should always consult your own financial, legal, tax, accounting, or similar advisors before entering into any agreement for our products or services. In no event shall JPMorganChase or any of its directors, officers, employees or agents be liable for any use of, for any decision made or action taken in reliance upon or for any inaccuracies or errors in, or omissions from, the information in this material.

The information does not include all applicable terms or issues and is not intended as an offer or solicitation for the purchase or sale of any product or service. Our products and services are subject to applicable laws and regulations, as well as our service terms and policies. Not all products and services are available in all geographic areas or to all customers. In addition, eligibility for particular products and services is subject to satisfaction of applicable legal, tax, risk, credit and other due diligence, JPMorganChase’s “know your customer,” anti-money laundering, anti-terrorism and other policies and procedures

Products and services may be provided by Commercial Banking affiliates, securities affiliates or other JPMC affiliates or entities. In particular, securities brokerage services other than those that can be provided by Commercial Banking affiliates will be provided by appropriate registered broker/dealer affiliates, including J.P. Morgan Securities LLC and J.P. Morgan Institutional Investments Inc. Any securities provided or otherwise administered by such brokerage services are not deposits or other obligations of, and are not guaranteed by, any Commercial Banking affiliate and are not insured by the Federal Deposit Insurance Corporation.

JPMorgan Chase Bank, N.A. Member FDIC. Copyright 2026  JPMorgan Chase & Co. All rights reserved.

END