Founding a company takes creativity, bold decision-making and an unwavering commitment to drive change. Two entrepreneurs who embody these characteristics are Sheila Marmon and Shawnna Feddersen.
When Feddersen, CEO of GameDay Couture, identified a significant gap in sports fan apparel for women and set out to address it, the road wasn’t easy.
“We had so many doors closed in our face,” Feddersen said. “You have to believe in your vision and just keep pursuing it.”
Marmon, founder and CEO of Mirror Digital, also experienced obstacles when she started a digital media company. “Mirror Digital is a bootstrapped business,” Marmon said. “When I launched it in 2012, we were firmly in the ad tech space, and this was a business model that was traditionally venture-funded.”
When Marmon initially tried to raise capital, however, she was “surprised that the market was closed.” She ultimately overcame resource challenges to launch a successful business from her condo.
“We have always focused on being innovative and taking risks. We’ve had some real wins—and it’s built that muscle of trial and error and wanting to move fast and be first.”
—Sheila Marmon, Founder and CEO, Mirror Digital
Learn from Feddersen’s and Marmon’s entrepreneurial spirit and innovative drive, and read inspiring stories from other founders J.P. Morgan has supported. We have dedicated bankers who are focused on understanding and supporting the unique journeys of all business owners and founders.
JPMorgan Chase Bank, N.A. Member FDIC. Visit jpmorgan.com/commercial-banking/legal-disclaimer for disclosures and disclaimers related to this content.
