Commercial Real Estate
Marketing in a Time of Disruption, Innovation and Opportunity
Marci Rankin, Marketing Strategy Director for Commercial Real Estate at JPMorgan Chase Commercial Banking, talks to Commercial Observer about marketing to the real estate industry and the impact of technology, culture and the pandemic.
According to Marci Rankin, Marketing Strategy Director for Commercial Real Estate at JPMorgan Chase Commercial Banking, direct mail isn’t dead.
Rather, it’s just one channel for CRE marketers to utilize in an integrated approach to engaging and informing the industry. Rankin recently sat down with Commercial Observer to talk about marketing trends and other topics including:
- The impact of the pandemic on CRE communications and channel mix
- How digital transformation shapes interactions and strategy
- What JPMorgan Chase is doing to reach and engage industry audiences, new and existing