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By Alfred R. Brooks
Vice Chair of Commercial Banking
By Alfred R. Brooks
E-commerce is no longer a trend; it’s business as usual.
Just as multifamily and office building tenants expect to pay rent online, they also view large mailrooms and storage lockers for package deliveries as a given.
While e-commerce has created lasting changes across all asset classes, it has had an outsized impact on industrial and retail properties. The two asset classes are closely tied, with successful businesses combining seamless online shopping and quick delivery with physical locations that stand out.
“It’s not about physical versus online anymore: The real winners will be the ones who can optimize channel control, dominating the market and delighting their customers in both physical outlets and online options.”
—Victor Calanog, Global Head of Research and Strategy, Real Estate Private Markets Manulife Investment Management
Industrial properties are thriving and continue to evolve based on consumer demand. The desire for same-day delivery and the need to get products into consumers’ hands sooner helps drive innovation, from investments in last-mile distribution complexes to drones.
“There is a natural limit given physical congestion concerns—unless we build much wider and better highways,” said Victor Calanog, Global Head of Research and Strategy, Real Estate Private Markets Manulife Investment Management. “The game is about dominating both physical and online channels. That’s why Amazon bought Whole Foods. Whole Foods and competitors such as Walmart and Target have that physical distribution complex that a pure online seller simply does not.”
Many retailers exist only online and don’t have plans to create a physical presence. Other businesses that began as brick-and-mortar stores have made the shift to online-only operations in recent years.
Then there’s a third group of brands. Most of them got their start online and are now adding physical stores, usually in select locations. Their stores aim to deliver a unique, in-person experience. For example:
JPMorgan Chase Bank, N.A. Member FDIC. Visit jpmorgan.com/commercial-banking/legal-disclaimer for disclosures and disclaimers related to this content.
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