Key takeaways

  • This holiday shopping season's surge showed that scalable payments systems can keep transactions flowing during peak demand.
  • Consumers are still willing to buy, but their decisions hinge on experience.

Cyber Monday and Black Friday not only signal the start of the holiday rush, but they also offer a real-time readout on how the retail economy is faring.

Numbers from across the industry show another record season. J.P. Morgan Payments processed $79.7B in total payments volume through Thanksgiving week to Giving Tuesday in 2025, a 5% increase over 2024 and a 30% increase over 20231. Across the industry, customer expectations also climbed, with 73% of consumers saying experience drives their purchases.2 Meeting those expectations depends on resilient payments infrastructure.

At J.P. Morgan Payments, our system scaled to more than 6,000 transactions per second, with zero downtime incidents over the holiday week3. We also reached a new peak settlement day on Dec. 2 of $15B and $2.78T in settled sales volume on our payment platforms in 20254.

Retailers that invest in payment infrastructure are best equipped to deliver strong customer experiences through solutions including:

  • Unified omnichannel experiences: Retailers can integrate online, mobile and in-store payments into one system, creating a better experience as shoppers move across channels. This matters as more than 55%  of Gen Z spend occurs across integrated online and offline channels5. Sephora, for example, turned to J.P. Morgan Payments to implement a comprehensive omnichannel payments infrastructure that led to 5x growth in mobile payments, enabled customers to check out twice as fast as before, and saw an increase in basket sizes by 7%.
  • Biometric checkout: Retailers can offer biometric authentication to enable customers to pay by their face or palm, offering an alternative that may be more convenient for consumers and an additional layer of authentication.  J.P. Morgan Payments deployed pay-by-face kiosks at the Chase Center in San Francisco in collaboration with the Golden State Warriors to allow fans to purchase their items with just a facial scan, eliminating the need to pull out phones or credit cards.
  • Customer Insights: AI and data-driven analytics offer powerful visibility into how customers shop across channels. When retailers combine storefront analytics with merchant reporting and issuer data, they can gain a clearer picture of who their customers are and how to better serve them.

Read more about holiday shopping trends here.

 

Disclaimers:

Biometrics is in pilot and is not yet available to all clients. Biometrics is also currently under development; features and timelines are subject to change at the Bank’s sole discretion.

Not all products and services are available in all geographic areas. Eligibility for particular products and services is subject to final determination by JPMorganChase and or its affiliates.  This material does not constitute a commitment by any JPMorganChase entity to extend or arrange credit or to provide any other products or services and JPMorganChase reserves the right to withdraw at any time. All services are subject to applicable laws, regulations, and applicable approvals and notifications.

Notwithstanding anything to the contrary, the statements in this material are confidential and proprietary to JPMorganChase and are not intended to be legally binding.  Any products, services, terms or other matters described herein (other than in respect of confidentiality) are subject to, and superseded by, the terms of separate legally binding documentation and/or are subject to change without notice.  J.P. Morgan is the marketing name for J.P. Morgan Payments business of JPMorgan Chase Bank, N.A. and its affiliates worldwide. 

JPMorgan Chase Bank, N.A. Member FDIC. Deposits held in non-U.S. branches are not FDIC insured. Non-deposit products are not FDIC insured.

JPMorgan Chase Bank, N.A., organized under the laws of U.S.A. with limited liability.

References

1.

Internal JPMorgan MS - Daily Spend Volumes Data, Data Current as of Nov 30, 2025

3.

Internal JPMorgan MS - Daily Spend Volumes Data, Data Current as of Nov 30, 2025

4.

Internal JPMorgan MS - Daily Spend Volumes Data, Data Current as of Nov 30, 2025

5.

J.P. Morgan Internal Data, 2024