PRIDE flag

LGBTQ+ businesses are a force to be reckoned with. They contribute about $1.7 trillion to the U.S. economy each year, according to the National LGBT Chamber of Commerce (NGLCC), which represents 1.4 million business owners. 

But fewer than 2,000 businesses are certified as an LGBT Business Enterprise® (LGBTBE). It’s a missed opportunity—and a credential that every LGBTQ+ business should consider.

“Certification creates a competitive advantage for LGBTQ+ businesses,” said David Barbee, Head of LGBTQ+ Business Initiatives at JPMorgan Chase. “It also promotes greater economic inclusion and recognition of these diverse businesses.” 

The importance of certification 

The NGLCC was established in 2002 to be the voice of LGBTQ+ business owners nationwide. Today, it offers a number of educational, advocacy and business development programs globally. It’s also the exclusive third-party certification body for LGBTBEs.

LGBTBEs certified by the NGLCC1

Fortune 500 and government partners1

affiliate chambers across 32 states, D.C. and abroad1

The value of certification has grown as more large corporations make supplier diversity a priority. Certified LGBTBEs can gain:

  1. Official recognition as a verified diverse, LGBTQ+ business.
  2. Further access to capacity-building resources, business coaching, accelerator programs and—perhaps most importantly—a vast network of NGLCC corporate partners.

“LGBTQ+ owners work hard for their businesses, and NGLCC certification works hard for them,” said William Kapfer, Global Head of Supplier Diversity for JPMorgan Chase. “Money talks, and now—more than ever—the private sector is listening to the collective voice of the LGBTQ+ business community.”

Certification can give businesses tools they need to help market themselves, build client relationships, grow operations, create jobs and become success stories. As Kapfer and the NGLCC contend, “if you can buy it, an LGBTBE can supply it.”

Beyond its many business benefits, certification opens doors for LGBTQ+ companies to be the difference they wish to see in the economy and their communities.

“As a member of the LGBTQ+ community, I think it’s important to be present [in the business community] and to take advantage of opportunities,” said Vernon Evenson, Managing Partner and Owner of EvensonBest, an LGBTBE furniture distributor and JPMorgan Chase supplier in New York City. “It feels like a no-brainer to go through the certification process.”

A bevy of benefits

“From small family-owned shops to large technology companies, the NGLCC has programming across the board,” said Violeta Dudova, Vice President and Senior Strategy Manager at JPMorgan Chase.

At a high level, the benefits of certification include:

Certification also lends the intangible of credibility to whatever product or service LGBTBEs sell. This can be a differentiator for LGBTBEs looking to establish themselves in the marketplace or deepen client relationships.

“Clients today want to be able to demonstrate that they’re working with diverse businesses and different minority groups,” Evenson said. “We do business with at least a dozen international corporations that were very excited that we could be part of a diversity story for them.”

What are the steps to LGBTBE certification? 

NGLCC certification is open to businesses that are at least 51% owned, operated, managed and controlled by an LGBTQ+ person or persons (who also conform to residency requirements).

The process is relatively simple:

  1. Visit to start the application and create a business profile. 
  2. Submit supporting documents establishing ownership and LGBTQ+ status qualifiers.
  3. Complete a site visit with an NGLCC-trained ambassador to corroborate information and learn more about the business.

The National Certification Committee meets every month and votes on certification applications. Typically, it takes 30 to 90 days to be approved, and the process includes a $400 fee. Certification lasts for two years, and businesses can be recertified for a $200 fee.

LGBTQ+ businesses should be aware that the NGLCC waives both fees if the applicant business joins an affiliate chamber, which also confers access to locally focused programming and opportunities.

Advancing LGBTQ+ identity

Brad Baumoel, Managing Director and Global Head of LGBTQ+ Affairs at JPMorgan Chase, emphasized that certification is not just about opportunity but also recognition and empowerment. He sees LGBTQ+ business owners often holding back—something he did as a wallflower youth who was afraid to share big ideas. 

"I think there’s a lot of work to be done to unleash the potential of LGBTQ+ business owners and enable them to be their best. Certification helps them grow and evolve and leave nothing on the table."

Evenson also stressed the leadership role that LGBTBEs can play. His company leads by example, working with other diverse businesses and bringing them into potential opportunities.

“Becoming certified is something that’s really helping the next generation,” he said. “There’s value in becoming a company that younger LGBTQ+ companies can look to and [help them] understand why we made the decisions we did.”

Intersectionality is another concept that NGLCC aims to promote through certification and other programs like the NGLCC Communities of Color Initiative and NGLCC Transgender & Gender Expansive (TGX) Initiative.

“We can never forget that LGBTQ+ people are women, people of color, people with disabilities, veterans and more—we must stand in solidarity as a business force,” Kapfer said.

What we’re doing

JPMorgan Chase, a founding corporate partner of the NGLCC, has made supporting diverse and LGBTQ+ business owners a priority. The firm does this partly through its Office of LGBTQ+ Affairs, which offers business resources, tools and career opportunities, among other programming.

In 2021, JPMorgan Chase spent over $2 billion with diverse companies, including Certified LGBT Business Enterprises. It also promotes investment in these businesses through its Gold Supplier program

Interested in learning more about how JPMorgan Chase is creating economic inclusion and opportunities for LGBTQ+ and other diverse-owned businesses? Those interested in learning more can download our certification how-to guide, or reach out to their banking relationship team to talk about JPMorgan Chase's support for economic inclusion and opportunities for LGBTQ+ and diverse-owned businesses. 

You can also sign up for more Commercial Banking Insights and news at the bottom of any page on the JPMorgan Chase Commercial Banking website and follow us on LinkedIn.

JPMorgan Chase Bank, N.A. Member FDIC. Visit for disclosures and disclaimers related to this content.