Leaning into Digitization to Improve Patient Satisfaction
Lauren Ruane, J.P. Morgan Co-Head of Healthcare for Middle Market Banking & Specialized Industries, writes in Managed Healthcare Executive how healthcare’s digital transformation during COVID-19 could drive greater patient loyalty and operating efficiencies.
As healthcare organizations adapt to the new normal of more digitalized operations and consumer-focused patient care, three themes are top of mind: the patient’s emerging role as a discerning consumer, the blend of legacy and digital interfaces, and the optimization of revenue cycles.
The COVID-19 pandemic revealed not only a fast-changing health landscape, but the untested abilities of organizations to pivot quickly. Looking forward, it’s all about refining digital tools and infrastructure to better serve patient needs and preferences.