On June 1, 2026, Visa will introduce new branding requirements to all new executions for the following payment experiences:
- Tap to Peer-to-Peer (P2P)
- Visa Tap to Add Card
- Tap to Activate
- Tap to Confirm
Visa will also require Enabled by Visa as the brand endorsement messaging for Visa Direct, including Visa+ and Visa Tap to P2P. More information can be found in the Visa Brand Center page.
Note: Effective June 1, 2027, merchants must adhere to the branding requirements for all executions for the above mentioned payment experiences.
Published April 15, 2026 | P2025.3418