Visa will introduce updated branding requirements for Visa Payment Passkey (VPP) to provide clearer naming and visual identification. These requirements will apply to new VPP implementations starting September 1, 2026, and to all VPP implementations starting September 1, 2027.
The updated branding requirements cover the use of the following:
- FIDO™ passkey icon
- Visa brand mark
- Visa Sensory branding during VPP enrollment and authentication
- Visa brand presence and screen sequence during checkout flows
Please contact your third-party processor to ensure VPP implementations align with these branding updates.
More information is available on the Visa Brand Center page.
Published July 15, 2026 | P2026.0979