Our people are strategic partners with our clients. The payment expertise of the people that we employ at JP Morgan is really original in the industry. We truly become an end-to-end solution provider.
Over the past four or five years, our partner JP Morgan has helped us grow tremendously with our payments. They've made sure that we are on the cutting edge where we can be with payments in our stores.
One thing we've talked a lot with our clients about is the wholesale payment space, and everything from the APIs and just the digital transformations that are happening will help us better serve our clients in the future.
Analytics done the right way can really help you transform data into actionable insights, which is what you need to actually meet the merchant's goals.
There've been many changes in the industry, and trying to understand and dissect the impacts of those changes has required a partnership. JP Morgan has been really instrumental.
International expansion is something we talk about with almost every client. And as we're talking about our expansion and our growth, where we're targeting in terms of new locations, this is something that the clients want to talk about in terms of what is their long-term strategy.
I would say the top challenge is fraud. How do they mitigate fraud? What tools do they use? What investments do they make? And that just continues to grow as we move into this digital world.
We work with our merchants to understand how to protect their own business, how to stop fraud, and how to make their own ecosystem better.
I think, like a lot of merchants, I've experienced a huge shift from card-present fraud to online fraud. We're no different in that regard. The greatest challenge is, again, it's identifying those good customers versus the bad ones and trying to keep the bad ones out.
Our clients choose JP Morgan for our people because of their deep industry knowledge in the merchant services in the payments business, their vast experience in financial services, and their investment in the long-term success of our clients for the long-term viability of our relationship.