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JP Morgan has helped us grow tremendously with our payments. With Chase Pay, the guarantee is to the merchants, so it kind of takes the risk out of that particular transaction. Wakefern and our ShopRite stores have been doing this for a number of years, and it's been a business that has grown in leaps and bounds.
International expansion is something we talk about with almost every client. And as we're talking about our expansion and our growth, where we're targeting in terms of new locations, this is something that the clients want to talk about in terms of what is their long-term strategy, and how do we sync up. So this is a conversation we're having with almost every one of my clients.
Some of our biggest growth in terms of airport growth in the last 10 years has been international. We're up to 12 countries now, and we see that there's a market for us to expand beyond the US borders.
My favorite is actually location strategy. We can help a merchant understand what geographic regions do customers come from, how far do they travel. That can help a merchant optimize their local advertising, for example, or really think about where to open the next door, or where to not open the next door because all you do is cannibalize existing customer traffic.
We want to meet consumer needs. And consumer needs are changing. They want payments that are quicker, faster, easier. And so we're trying to introduce that as new payment methods come on board or taking existing payment methods and making those transactions seamless so that there is less friction and they can get in and get out.
It's no longer just that physical plastic. It is all about how you can speed up your payments. If you're a restaurant, it's order ahead. If it is brick-and-mortar, it's contactless. It's tap and go. In the world that we're in today, everything is about the now and how quickly can I make it happen. And merchants need to make sure that they're handling that as well.
JP Morgan is uniquely positioned to help clients grow and expand from a small business to hopefully when they aspire someday to become a public company.
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