We no longer support this browser. Using a supported browser will provide a better experience.

Please update your browser.

Close browser message

As a global leader, we deliver strategic advice and solutions, including capital raising, risk management, and trade finance services to corporations, institutions and governments.

Learn more about our solutions:

  

Serving the world's largest corporate clients and institutional investors, we support the entire investment cycle with market-leading research, analytics, execution and investor services.

Learn more about our solutions:

  

We are a leader in investment management, dedicating to creating a strategic advantage for institutions by connecting clients with J.P. Morgan investment professionals globally.

Learn more about our solutions:

    

Our financial advisors create solutions addressing strategic investment approaches, professional portfolio management and a broad range of wealth management services.

Learn more about our solutions:

    

Leverages cutting-edge technologies and innovative tools to bring clients industry-leading analysis and investment advice.

Learn more:

    

The latest news and announcements.

Learn more:

    

For company information and brand assets for editorial use.

Learn more:

    

The latest news and announcements.

Learn more:

    

In a fast-moving and increasingly complex global economy, our success depends on how faithfully we adhere to our core principles: delivering exceptional client service; acting with integrity and responsibility; and supporting the growth of our employees.

Learn more:

    

J.P. Morgan is a global leader in financial services, offering solutions to the world's most important corporations, governments and institutions in more than 100 countries. As announced in early 2018, JPMorgan Chase will deploy $1.75 billion in philanthropic capital around the world by 2023. We also lead volunteer service activities for employees in local communities by utilizing our many resources, including those that stem from access to capital, economies of scale, global reach and expertise.

Learn more:

    

With over 50,000 technologists across 21 Global Technology Centers, globally, we design, build and deploy technology that enable solutions that are transforming the financial services industry and beyond.

Learn more:

    

Technology Banner

For general inquiries regarding JPMorgan Chase & Co. or other lines of business, please call +1 212 270 6000.

Learn more:

      

For general inquiries regarding JPMorgan Chase & Co. or other lines of business, please call +1 212 270 6000.

Learn more:

      

Dec 05, 2018

Heineken Taps into World’s Largest Beer Market

J.P. Morgan has led Heineken’s $3.4 billion expansion in China as the country acquires a growing thirst for premium beers.

The Dutch company has announced a binding agreement to acquire a 40% stake in China’s top brewer enabling it to reach all corners of the world’s largest beer market.

The acquisition comes as China opens up consumer markets to cater for the changing tastes of its expanding middle class.

Heineken has had manufacturing operations and brand presence in China for decades but without a well-developed route to market.

“It is a great combination,” says Camillo Greco, global head of Consumer Investment Banking. “Heineken has a prestigious premium brand but has historically lacked extensive distribution in China. This deal pairs the No.1 premium brand with China Resources Beer, the top distributor, which until now has lacked a premium beer.”

Heineken approached J.P. Morgan for support with the deal on the back of a continuous coverage effort. The complexity of the multiple agreements meant it has taken a number of months for the parties to sign a binding agreement.

To build trust, most meetings were held face to face, demanding numerous 12- hour flights between Amsterdam and Hong Kong and making progress logistically challenging.

Under the terms of the deal, Heineken will combine its operations in the country with those of China Resources Beer and license its brand to the Chinese partner on a long-term basis. Heineken will also have a seat on the board.

Rohit Chatterji Pull Quote This transaction gives Heineken not just royalty from the use of its brand in China, but a significant economic position in the long-term growth of the beer market through a stake in the largest local player. Rohit Chatterji Co-Head of M&A, Asia Pacific J.P. Morgan

“This transaction gives Heineken not just royalty from the use of its brand in China, but a significant economic position in the long-term growth of the beer market through a stake in the largest local player,” explained Rohit Chatterji, co-head of M&A in Asia Pacific. “It also gives them better control over how the brand is positioned and used.”

Peter Kerckhoffs, senior country officer for the Netherlands, added: “As the largest inbound strategic acquisition by a European brewer into the Chinese beer market in the last decade, this deal had huge visibility in the industry and the Netherlands. As strategic advisor, we were proud to support Heineken on this highly structured transaction.”