In its inaugural Emerging Biometric Authentication at the Point of Sale Scorecard, Javelin Strategy & Research, an independent financial services advisory firm, named J.P. Morgan Payments Best in Class for End-to-End Solutions.

“Biometric authentication is becoming a foundational component of modern commerce, and J.P. Morgan Payments distinguished itself with a solution that brings every step of the process together,” said Christopher Miller, Lead Analyst of Emerging Payments at Javelin. “The solutions evaluated for this scorecard reveal that this market is being shaped less by the technology itself and more by how biometric authentication is made available to merchants. This reflects real demand for faster, more secure checkout experiences across the industry.”

Javelin’s 2025 Emerging Biometric Authentication at the Point of Sale Scorecard is its first benchmark assessing how different biometric solutions, such as facial and palm recognition, are being brought to market. The report evaluated providers across 50 criteria, including authentication methods, payment integration, security controls, and deployment in real-world merchant environments.

J.P. Morgan Payments was named Best in Class for End-to-End Solutions in recognition of its unified biometric checkout experience that combines authentication, payment processing, and terminal integration in one scalable solution. The firm’s biometric payments solution is shaped by three core pillars: 1) delivering faster, simpler customer experiences, 2) higher security and stronger identity verification, and 3) seamless integration with J.P. Morgan Payments’ full-stack omnichannel solution.

“Driven by a demand for seamless experiences, biometric checkout is rapidly moving beyond the pilot phase into full-scale implementation,” said Prashant Sharma, Head of Biometrics and Identity Solutions at J.P. Morgan Payments. “Our approach centers on creating an intuitive, end-to-end solution that aligns with the growing trend toward ‘invisible payments’ and enhancing the in-store experience to meet modern shopper demands. This recognition is a testament to our strategy.”

J.P. Morgan Payments is helping organizations modernize the point-of-sale experience, including:

• Deploying pay-by-face kiosks at the Chase Center in San Francisco in collaboration with the Golden State Warriors. This allowed fans to purchase their items with just a facial scan, eliminating the need to pull out phones or credit cards.
• Offering a biometric payment experience to fans of the Formula 1 Crypto.com Miami Grand Prix across all official merchandise locations at the Miami International Autodrome, facilitating efficient and secure transactions.

In addition, J.P. Morgan Payments created a live biometric payments experience at Money20/20 in Las Vegas in October, where conference attendees completed pay-by-face transactions in seconds and enjoyed complimentary fresh-pressed juice and snacks.

To learn more about J.P. Morgan Payments’ biometric payments solution, check out coverage in PYMNTS and Identity Week.

Read more about the firm’s recognition in Javelin’s 2025 Emerging Biometric Authentication at the Point of Sale Scorecard here.

Product features and functionality may change and will be made available at the Bank’s discretion.