Megan Werner

Digital Content Writer & Editor, J.P. Morgan Wealth Management


Euphoric music plays.

On screen:

This video opens in a dark studio with a plexiglass wall featuring colorful rectangles with quotes written in different color markers.


A logo appears: 'J.P. Morgan Wealth Management.'

On screen:

A man sits at a vanity and a hand reaches for a marker. Professionals in blazers have their photos taken in front of the quote wall as more have their make-up done. A man in a gray blazer writes his quote on a colorful rectangle hung on the wall. It begins, 'When I was 17, my Dad came into my room...'

Speaker 1, Kevin:

When I was 17, my dad came into my bedroom and said to me, "Hey Kev, I feel like, you know, you're a little distant. I feel like you have this whole other life."

On screen:

Another professional writes "Pride is loving..." on another rectangle.

Speaker 1, Kevin:

For me, I took that as an invitation. I decided the next day, I would come out, so I did.

On screen:

His quote continues, 'and said "I feel like you have this whole other life we know nothing about." I took it as an invitation! I came out the next day to my family and they were amazing.'

Another quote reads: 'Pride is being my authentic self. Pride is chosen family. Pride is JOY.' A colorful rectangle has the date 8-26-23, while another features a circus tent labeled Unity, surrounded by the words: 'Trans, Gay, HIV positive, Allies, Lesbian, Bi, and Of Color.'

More quotes say: 'Know yourself, embrace yourself, move forward,' and 'Pride means To Remember - to remember the generations before me, who fought for our right to be OURSELVES!!!' The professionals write their quotes and pose for pictures.

Speaker 2, Sarah:

Pride is kind of a step beyond being confident in your identity and that's being excited to showcase it as part of you, taking ownership that this is, you know, a piece of who you are, but really being excited to have that represent you.

On screen:

A woman in a black dress lifts her gaze to the camera. A man with a beard decorates the word Unity under his drawing of a striped tent, then smiles wide for a photo.

Speaker 3, Joseph:

Our community is a big, beautiful tent. We make room for everybody at the party.

On screen:

A view peers through another quote on the wall as another professional finishes writing. A man in glasses writes a quote in silver marker.

Speaker 4, Robert:

Know yourself, embrace yourself, and keep moving forward. Everything starts with knowing yourself.

On screen:

The finished wall features twelve colorful rectangles with quotes and drawings. One says, 'Pride is living for yourself and enjoying life as it is without fear and finding strength in being unique!' Another says, 'Someone once told me that "I think you maybe one of the most misunderstood person.' I smiled and said, "Well, I guess I am now understood."'

More continue: 'Pride means To Remember - to remember the generations before me, who fought for our right to be OURSELVES!!!' The last rectangle has capitalized bubble letters spelling, 'HOPE.'


The video ends with the J.P. Morgan Wealth Management logo over black.


Legal disclosures in small text:

On screen:

J.P. Morgan Wealth Management is a business of JPMorgan Chase & Co., which offers investment products and services through (in bold) J.P. Morgan Securities LLC (JPMS), a registered broker-dealer and investment adviser, member FINRA and SIPC. JPMS and JPMorgan Chase Bank, N.A. (JPMCB) are affiliated companies under the common control of JPMorgan Chase & Co.

Copyright {{copyrightCurrentYear}} JPMorgan Chase & Co.

Pride Month 2024: What does Pride mean to you?

For many members of the LGBTQ+ community, Pride Month isn’t just a time to celebrate the victories that individuals have fought tirelessly to achieve over the decades, but also a time to reflect on how we can further advance equality and equity for the LGBTQ+ community at large. There is so much to be proud of, indeed, and there is joy to be found in the work yet to be done.

In celebration of Pride Month, J.P. Morgan Wealth Management sat down with four J.P. Morgan employees in the LGBTQ+ community to learn about their lived experiences showing up as their whole selves in the workplace and beyond.

Our featured employees include:

  • Kevin Hale, Head of Marketing for J.P. Morgan Advisors
  • Robert Knox Hayes, Wealth Advisor for J.P. Morgan Wealth Management
  • Joseph Hahn, Wealth Planning & Advice for J.P. Morgan Wealth Management
  • Sarah McReynolds, Content & Communications for J.P. Morgan Wealth Management

Read on to learn what each participant shared about what Pride means to them, how they will be celebrating this year, their hopes for the future of inclusion and more.

Thanks so much for being here today to share what Pride means to you. When you were looking for a place to work, did you feel like your identity played into where you chose to apply?

KEVIN: You know, what's interesting is that it didn't. I've been at the firm now for over a decade – I celebrated 11 years in April. Prior to joining, I was at a smaller asset management firm, and I wouldn’t say I was “out” there. I wasn’t in the closet, but I wasn't out, either. I just felt like I would go to work and kind of put on my corporate costume and simply play that role.

What was interesting, though, was that when I went through the interview process here at JPMorgan Chase, I met with around 11 people – two of whom were out gay men, and that was really cool. They talked about all the resources and everything. But even after I got the job and started, I was still, you know, a little conservative and trying to feel everything out.

And then I remember walking into 70 Park Avenue, our old headquarters, in the middle of June – and there were rainbow flags everywhere. I was like, “Wow, this is really, really cool.” I was coming from a company of around 3,000 people, so joining J.P. Morgan felt like corporate to the max, and I didn't expect to see that. It was an invitation to be my authentic self, and leaning into that has been so great.

Robert, what advice would you give to a colleague who might be struggling to embrace their identity in the workplace?

ROBERT: I think my go-to advice is, “Keep it moving.” I've definitely had times in my own life and career where I didn't know who I was, or there was difficulty embracing myself fully, or even worse, believing what other people would say to me about who I was. But the one thing that always got me through was to just keep myself moving forward and to not compromise on my authenticity. I kept exploring, and I stayed open-minded but committed to telling people who I am. If you fall down, you pick yourself up. Sometimes, somebody else will pick you up. Cherish that and embrace them, they’re your community.

Keep it moving and you will find yourself and then your community. Don’t worry, you’ll figure out the “it.”

Joseph, how would you describe your community that you’ve found here at J.P. Morgan?

JOSEPH: It's the best. I’ve worked for a lot of LGBTQ+-supportive companies in my career, but never anywhere nearly as supportive as J.P. Morgan. They don’t just talk the talk, they walk the walk as well. When it comes to my connections here – especially my colleagues that work in the Office of LGBTQ+ Affairs – I'm constantly inspired by the work they do and the community we build across continents. It really is a community of people who share a common set of interests and who genuinely strive for equality.

A lot of folks who don’t identify as LGBTQ+ might wonder how they can authentically advocate for this community without commandeering the spotlight. Sarah, what do you think makes a good ally?

SARAH: I think there's something to be said, especially in this day and age, for being vocal in your support for the community. This can be hard to do since you don't want to take up too much space in the conversation, but you also want to make sure that people know you're a safe, reliable resource for them.

So really, it’s about doing that “back-end” work to truly understand what it takes to be a good ally, right? It not only involves doing your research and preparing for important conversations if and when they arise, but also about proactively vocalizing your support, which can be really helpful. More importantly, what are your hopes for the future of inclusion in the workplace and beyond, in your day-to-day life? How do you express those hopes in your actions?

It’s been great to see more and more LGBTQ+ representation, especially over the past couple of years during my time at J.P. Morgan. But I think true allyship includes more than just promoting representation and celebration of the community in the workplace. It's also about how these conversations can center around the ways people live their lives as queer individuals and not just the fact that they're queer individuals. I think that's the hope for all of us.

Connect with a Wealth Advisor

Our Wealth Advisors begin by getting to know you personally. To get started, tell us about your needs and we’ll reach out to you.

Connect now



This material is for informational purposes only, and may inform you of certain products and services offered by J.P. Morgan’s wealth management businesses, part of JPMorgan Chase & Co. (“JPM”). Products and services described, as well as associated fees, charges and interest rates, are subject to change in accordance with the applicable account agreements and may differ among geographic locations. Not all products and services are offered at all locations. If you are a person with a disability and need additional support accessing this material, please contact your J.P. Morgan team or email us at for assistance. Please read all Important Information.

Any views, strategies or products discussed in this material may not be appropriate for all individuals and are subject to risks. Investors may get back less than they invested, and past performance is not a reliable indicator of future results. Asset allocation/diversification does not guarantee a profit or protect against loss. Nothing in this material should be relied upon in isolation for the purpose of making an investment decision. You are urged to consider carefully whether the services, products, asset classes (e.g. equities, fixed income, alternative investments, commodities, etc.) or strategies discussed are suitable to your needs. You must also consider the objectives, risks, charges, and expenses associated with an investment service, product or strategy prior to making an investment decision. For this and more complete information, including discussion of your goals/situation, contact your J.P. Morgan representative.

NON-RELIANCECertain information contained in this material is believed to be reliable; however, JPM does not represent or warrant its accuracy, reliability or completeness, or accept any liability for any loss or damage (whether direct or indirect) arising out of the use of all or any part of this material. No representation or warranty should be made with regard to any computations, graphs, tables, diagrams or commentary in this material, which are provided for illustration/reference purposes only. The views, opinions, estimates and strategies expressed in this material constitute our judgment based on current market conditions and are subject to change without notice. JPM assumes no duty to update any information in this material in the event that such information changes. Views, opinions, estimates and strategies expressed herein may differ from those expressed by other areas of JPM, views expressed for other purposes or in other contexts, and this material should not be regarded as a research report. Any projected results and risks are based solely on hypothetical examples cited, and actual results and risks will vary depending on specific circumstances. Forward-looking statements should not be considered as guarantees or predictions of future events.

Nothing in this document shall be construed as giving rise to any duty of care owed to, or advisory relationship with, you or any third party. Nothing in this document shall be regarded as an offer, solicitation, recommendation or advice (whether financial, accounting, legal, tax or other) given by J.P. Morgan and/or its officers or employees, irrespective of whether or not such communication was given at your request. J.P. Morgan and its affiliates and employees do not provide tax, legal or accounting advice. You should consult your own tax, legal and accounting advisors before engaging in any financial transactions.

Legal Entity and Regulatory Information.

J.P. Morgan Wealth Management is a business of JPMorgan Chase & Co., which offers investment products and services through J.P. Morgan Securities LLC (JPMS), a registered broker-dealer and investment adviser, member FINRA and SIPC. Insurance products are made available through Chase Insurance Agency, Inc. (CIA), a licensed insurance agency, doing business as Chase Insurance Agency Services, Inc. in Florida. Certain custody and other services are provided by JPMorgan Chase Bank, N.A. (JPMCB). JPMS, CIA and JPMCB are affiliated companies under the common control of JPMorgan Chase & Co. Products not available in all states.

Bank deposit accounts and related services, such as checking, savings and bank lending, are offered by JPMorgan Chase Bank, N.A. Member FDIC.

This document may provide information about the brokerage and investment advisory services provided by J.P. Morgan Securities LLC (“JPMS”). The agreements entered into with JPMS, and corresponding disclosures provided with respect to the different products and services provided by JPMS (including our Form ADV disclosure brochure, if and when applicable), contain important information about the capacity in which we will be acting. You should read them all carefully. We encourage clients to speak to their JPMS representative regarding the nature of the products and services and to ask any questions they may have about the difference between brokerage and investment advisory services, including the obligation to disclose conflicts of interests and to act in the best interests of our clients.

J.P. Morgan may hold a position for itself or our other clients which may not be consistent with the information, opinions, estimates, investment strategies or views expressed in this document.  JPMorgan Chase & Co. or its affiliates may hold a position or act as market maker in the financial instruments of any issuer discussed herein or act as an underwriter, placement agent, advisor or lender to such issuer.