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Wealth Planning

Protect your passion: Make the most of your car collection

You’ve devoted a lot of time and energy to collecting cars–but have you done enough to safeguard your wealth and privacy?


At J.P. Morgan Wealth Management, we work to help you experience the full spectrum of what your wealth can create. Of course, your wealth does not define you, even as it can help you achieve your unique ambitions and passions. Be intentional. Make sure that your particular passions are an integral part of your holistic wealth plan.


Collectors are generally known for their passionate enthusiasm—whether they’re acquiring Picasso lithographs or rare first edition books. Among the most fervent of collector groups are auto collectors. A recent testimony to that passion: the Museum of Modern Art exhibit, Automania, which features nine cars along with posters, paintings and sculpture celebrating the genre. As the museum explains, the exhibit “invites visitors to take an up-close view of the machines that architect Le Corbusier compared to ancient Greek temples.”

If you are one such enthusiast, you are not alone. Experts estimate the value of the global classic car market exceeded $30 billion in 2020. The U.S. market is itself expected to grow to $15.5 billion by 2023 1. But while enthusiasm for cars is well understood, how a car collection can fit into a larger wealth picture may be more opaque. 

At J.P. Morgan Wealth Management, we encourage you to be intentional about your plan, and we are ready to help you make the most of your passion. Here are some of the key considerations for your treasured collection: 

  • Protect your wealth and privacy with an LLC 
  • Set aside funds to maintain the collection
  • Prepare an exit strategy: Consider establishing a trust or foundation

Consider an LLC to protect your wealth and privacy

A large collection can attract attention—some wanted, some less so. In a world of social media and cybersecurity risks, owning your collection in an LLC structure can make a lot of sense. 

If you are a collector who buys vintage cars in your own name, that information is more than likely publicly discoverable. What you bought and when, as well as the prices you paid—all are exposed to whomever takes the time to look. In contrast, if you buy your cars through an entity such as an LLC that does not bear your name, you can maintain discretion and privacy. 

An LLC structure can also help protect you in the event of an accident. Imagine this scenario. A collector decides, for charity, to auction off to the highest bidder the opportunity to get behind the wheel of a vintage car. During the brief drive an accident occurs, resulting in damage and injuries. The owner of the car collection could be held personally liable for all damages and uncovered medical expenses, leaving the collection and other assets exposed. 

Set aside funds to maintain the collection

Some collectors view their collections as part of their legacies, and wish them to remain intact even when they no longer own them. But collections are often liquidated or dismantled for one of two reasons: to pay tax when the collections are passed to heirs, or when it proves too costly to properly maintain the fleet. Using a multi-generational vehicle such as a trust may reduce the tax burden, and also allow you to put money aside for general maintenance, insurance and storage of your vehicles. Perhaps the car collection is housed in a barn. You may want money for future capital improvements to the structure—during and potentially beyond your own lifetime. 

Establish an exit strategy or succession plan

An important generational shift is underway. It’s likely to result in the largest transfer of assets in history, and the car market is not immune. It is estimated that baby boomers own 60% of the collectible market, but millennials are now the more active buyers. 

As this shift continues, it is important to be thoughtful and intentional about your collection’s future. Might you one day want to sell your collection? And what should be done after you pass? Do you want the collection to remain intact? Or would you prefer that your heirs decide which cars to sell or keep? Whatever you decide, you want to be sure your wishes will be honored.  

Say that you’ve determined to place your car collection in some kind of a structure. You can choose a foundation or trust. Here are two case studies of collectors who made different choices: 

Private foundation  

U.S. collector John owned an extensive collection of 40 iconic cars valued at $50 million. He opted to set up a private operating foundation, which then owned the cars. About $10 million in liquid assets was earmarked for collection maintenance. John wanted to be sure that his vehicles could be displayed at various car shows around the world, and the private foundation helped make that possible.

His financial and estate advisors explained the tax benefits in simple terms: The foundation would not be subject to tax, so John could make gifts to the foundation and pay no tax. If the assets of the foundation generated income, there would be no tax due. And when John died, there would be no estate tax to be paid on the car collection assets. All in all, on his $50 million collection, John reduced his gift and estate tax liability by $24 million. 

Trusts and LLCs

Collector Joan opted to have an LLC own the cars, and she put the LLC shares equally into trusts benefiting her children. A trustee provided management and oversight of the LLC and vehicles. Like John, Joan placed $10 million in liquid assets in the LLC to generate income to cover vehicle expenses. When she gifted the LLC shares to the trusts, she retained some control over the management of the cars. This reduced the value of the gift, enabling Joan to make a meaningful reduction in her gift and estate tax liability. 

We can help

What solution might work for you? Your J.P. Morgan team is available to work with you, your tax advisor and your estate planning lawyers to help you get the most out of your car collection.


1.Source: Statia, Classic-car-auctions.info, IBISWorld, 2020.




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