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Contributors

Jessica Douieb

Head of Wealth Partners, J.P. Morgan Advisors

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INVESTMENT AND INSURANCE PRODUCTS:

  • NOT A DEPOSIT

  • NOT FDIC INSURED

  • NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY

  • NO BANK GUARANTEE

  • MAY LOSE VALUE

Jessica Douieb:

Our clients are not staying up at night thinking about their investment portfolio. They stay up at night thinking about their family, their children, their next endeavors, their health. And so, how can we make sure that our services are really integrated in a comprehensive way?

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Introducing Family Wealth Services.

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Jessica Douieb

Head of Wealth Partners and Family Wealth Services

J.P. Morgan Wealth Management

Jessica Douieb:

My name is Jessica Douieb, and we deliver Family Wealth Services to our high-net-worth clients.

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Services to foster lasting family wealth and success

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An infographic labeled "Family Wealth Services" appears, showing three pillars marked:

- Family Engagement and Governance;

- Family Lifestyle;

- (and) Outsourced Family Office.

Jessica Douieb:

The first pillar of our services, we call Family Engagement & Governance.

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Pillar 1:

Family Engagement & Governance

  • Family Dynamics
  • Family Governance and Decision-Making
  • Transition Planning
  • Philanthropy
  • Learning, Development, and the Rising Gen

Jessica Douieb:

And this is very unique because it's an opportunity for us to really deepen our relationship with our clients and understanding things like family dynamics and family governance, and really thinking about financial education for the rising generation as well as philanthropy. So, it's very broad and very all-encompassing for our families.

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Pillar 2:

Family Lifestyle

  • Cybersecurity
  • Healthcare
  • Education
  • Bill Pay
  • Private Aviation
  • And more

Jessica Douieb:

The second major pillar is called our Family Lifestyle offering, an introductory platform of third-party providers in a variety of curated categories. The third major pillar of our Family Wealth Services is what we call our Outsourced Family Office.

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Pillar 3:

Outsourced Family Office

  • Coordinated Financial Management
  • Wealth Strategy and Preservation
  • Family Connection, Mission and Lifestyle

Jessica Douieb:

For many of our clients, that sort of administrative, or financial additional infrastructure and support, is very valuable. So, what ends up happening is that our Outsourced Family Office becomes really like an extension of the family, or what I would consider an adjunct to the team that is supporting that family, including that of the financial advisor. So, it's very much a comprehensive, symbiotic team environment in which the client can really depend on us for that additional support and really help guide them through the next cycle of their wealth journey. I was inspired to work in family wealth services because I love solving problems and every client situation is different, every client is unique. So, we can really be creative thinkers in partnering with our clients in a variety of services that we offer.

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J.P. MORGAN WEALTH MANAGEMENT.

FOR MORE INFORMATION, CONNECT WITH US AT

JPMORGAN.COM/YOURWEALTHADVISOR

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Opinions expressed are those of the speakers and may differ from those of other J.P. Morgan employees and affiliates.

Neither J.P. Morgan nor any of its affiliates can represent that the statements or opinions expressed today will materialize.

JPMorgan Chase and its affiliates do not provide tax, legal or accounting advice. This material has been prepared for informational purposes only and is not intended to provide, and should not be relied on for tax, legal or accounting advice. You should consult your personal tax, legal and accounting advisors for advice before engaging in any transaction.

J.P. Morgan Wealth Management is a business of JPMorgan Chase & Co., which offers investment products and services through (in bold) J.P. Morgan Securities LLC (JPMS), a registered broker-dealer and investment adviser, member FINRA and SIPC.

Insurance products are made available through Chase Insurance Agency, Inc. (CIA), a licensed insurance agency, doing business as Chase Insurance Agency Services, Inc. in Florida. Certain custody and other services are provided by JPMorgan Chase Bank, N.A. (JPMCB). JPMS, CIA and JPMCB are affiliated companies under the common control of JPMorgan Chase & Co. Products not available in all states.

Copyright 2025 JPMorgan Chase & Co.

Today’s wealth holders are ready for more from wealth management services.

High-net-worth individuals and families are increasingly seeking offerings that extend beyond their investment portfolios and into other important aspects of their lives, benefiting their children and grandchildren, their businesses and their philanthropic endeavors. According to a 2025 McKinsey survey of affluent and high-net-worth investors, the proportion of clients seeking more holistic advice rose from 29% in 2018 to 52% in 2023.1

More comprehensive family wealth services have emerged in response to this demand. Let’s take a closer look at what trends are driving this growing need and what a holistic offering includes.

The rise of intergenerational wealth transfers

Families’ wealth management needs are changing in part because families themselves, and the wealth they’ve accumulated, are changing.

Projections indicate that baby boomers and older generations will pass down $105 trillion to their heirs from 2024 through 2048. Of that, $35.8 trillion is expected to come from high-net-worth and ultra-high-net-worth households.2

Such a massive transfer of wealth is not without complications for the families involved, including concerns about how to best preserve, manage and distribute assets. Families need guidance on topics like family dynamics, governance, philanthropy and financial education for the rising generation to help smooth this transition.

Increasing complexity of financial lives

Another reason families are seeking more comprehensive wealth services is because their financial needs have become more complex. For many, this complexity may come in part from having diverse sources of income, such as investments, real estate and business interests. Some families may also have international financial obligations to consider.

Other financial concerns can arise from more personal matters. For example, consider a marriage between two people with children from previous relationships. This couple may want help navigating the financial complexities that come with blended families, such as updating estate plans and other important legal documents.

Whatever a family’s individual circumstances may be, family wealth services can help them address their entire financial picture, covering everything from education funding to cybersecurity at home and health care planning.

An emphasis on legacy and values

Today’s wealth holders aren’t only driven by financial concerns. Increasingly, high-net-worth families and individuals want their wealth to be managed in a way that aligns with their personal values. Many may aspire to leave behind a meaningful legacy, such as through philanthropy or passing down the family business.

A comprehensive approach to family wealth services can help families not only identify and incorporate their values into their wealth management strategies, but also establish governance structures and thoughtful communication plans that promote the family’s shared values. This can help guide decision making and ensure that wealth is used in ways that reflect the family’s principles for generations to come. Family wealth services can also include philanthropic planning, helping clients with charitable strategies to support the causes they care about, and selection of the right charitable vehicle, whether pure donations, foundations or donor-advised funds.

Growing demand for personalized and tailored solutions

Families have unique and varied financial needs – so it follows that they would seek financial strategies that cater to their individual circumstances and goals.

According to a survey conducted by PWC, 68% of high-net-worth investors are interested in more personalization from their wealth management relationships, particularly when it comes to financial planning and investment strategy.3 Reaching out to an advisor to learn about holistic wealth planning opportunities and family wealth service offerings can help. Instead of off-the-shelf products and one-size-fits-all advice, a more comprehensive approach can offer individuals and families a tailored plan that brings in family wealth services offerings, while also  delivering for their specific financial situation, goals and risk tolerances.

The role of technology in enhancing services

In addition to growing demand for family wealth services, modern technology, including digital tools and platforms, has made these services more accessible than ever before.

Sophisticated services that were once reserved for ultra-high-net-worth individuals can now be offered at scale and on-demand, with technology powering real-time insights, data-driven decision-making and seamless communication with advisors.

We can help

Individuals and families today are looking toward more comprehensive wealth management – seeking offerings to service their unique needs, which may include a robust and diversified portfolio, multiple income streams, planning for children and grandchildren, real estate, philanthropy and more.

J.P. Morgan offers families a holistic approach to managing their wealth that’s tailored to their unique circumstances, encompassing everything from family governance and transition planning, to lifestyle needs, to administrative infrastructure and support, to help ensure your legacy thrives for decades to come. Reach out to your J.P. Morgan advisor to learn more about our family wealth services offerings.

References

1.

McKinsey, “The looming advisor shortage in U.S. wealth management.” (February 2025)

2.

Cerulli Associates, “The Great Wealth Transfer.” (January 2025)

3.

PwC, “As the high-net-worth seek out new wealth managers, how do you retain clients and capture money-in-motion?” (2022)

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IMPORTANT INFORMATION

This material is for informational purposes only, and may inform you of certain products and services offered by J.P. Morgan’s wealth management businesses, part of JPMorgan Chase & Co. (“JPM”). Products and services described, as well as associated fees, charges and interest rates, are subject to change in accordance with the applicable account agreements and may differ among geographic locations. Not all products and services are offered at all locations. If you are a person with a disability and need additional support accessing this material, please contact your J.P. Morgan team or email us at accessibility.support@jpmorgan.com for assistance. Please read all Important Information.