Waving flags

Key takeaways

  • Investors are paying less of a premium for U.S. stocks than they were a few months ago, a sign that sentiment may be shifting.
  • The U.S. market remains heavily influenced by a handful of tech companies, which can increase volatility and concentration risk.
  • Developed international markets could offer higher long-term return potential based on current forecasts and provide more diversification.

Contributors

Andrew P. VanWazer

Executive Director, Head of U.S. Wealth Management Portfolio Strategists

William M. Smith

Senior Associate, Portfolio Advisory Group

For more than a decade, U.S. stocks have led the way. However, in 2025, the tone began to shift. A few numbers tell the story: At the end of 2024, U.S. stocks were priced about 54% higher than their global counterparts. By mid-April, that gap had narrowed to 42%. That shift may reflect growing questions about whether U.S. dominance will continue at the same pace.

What risks come from concentrated exposure to U.S. tech?

Tech has been the engine of U.S. stock performance over the last several years, and much of the market’s gains have come from a handful of prominent tech names. Seven companies now make up nearly a third of the S&P 500. Their strong run has brought more ups and downs along with it. From 2020 to 2024, these stocks experienced average annual swings that were twice as large as those of the broader index.

That kind of concentration means portfolios that look diversified on the surface may be more exposed to specific company risks than expected. There are no guarantees that these tech companies will maintain their dominance amid a rapidly evolving technology sector, with new artificial intelligence breakthroughs emerging almost every month.

Will international stocks outperform the U.S. over the next decade?

Since 1970, U.S. and global markets have traded turns in leading performance. The current U.S. run, which began after the Global Financial Crisis, has been unusually long. That doesn’t mean it’s over, but it’s worth remembering that outperformance tends to rotate over time.

Historically, the U.S. has outpaced global peers thanks to faster economic growth, more profitable companies and higher investor confidence. But keeping that lead would require those advantages to hold, and that may be harder with policy uncertainty, waning consumer optimism and increased geopolitical risks in play.

J.P. Morgan Asset Management’s Long-Term Capital Market Assumptions suggest developed international stocks may produce better annual returns than U.S. equities over the next 10 to 15 years. The expected difference is about 1.4% annually – specifically, 8.1% for EAFE stocks (Europe, Australasia, Far East) versus 6.7% for U.S. stocks. While these numbers aren’t predictions, they’re helpful data points based on assumptions about earnings, valuations, currency shifts and dividends.

How much of your portfolio should be in non‑U.S. stocks?

Heavy allocations to U.S. stocks, especially in passive index formats, often come with more exposure to a few dominant firms than investors realize. Adding global holdings can help smooth performance across different economic conditions, innovation winners, interest rate paths and policy environments. That doesn’t mean turning away from U.S. markets; it simply means building in more flexibility in case leadership shifts or volatility continues.

Many investors assume “going global” means shifting half or more of their equity investments overseas. But that’s not how the market is structured today. The MSCI World Index, a common benchmark for global stocks, is still about 70% U.S. Adding just a 30% allocation to non-U.S. developed markets brings more diversification than it did a decade ago, when the U.S. and international split was closer to even.

We can help

The U.S. stock market remains a major driver of global returns, but expectations are changing. Investors appear less willing to pay steep premiums, and long-term projections favor a more balanced approach. International diversification is not about betting against the U.S. It’s about reducing dependence on a single region or group of companies. In times of uncertainty, that kind of balance can help portfolios stay on track.

Reach out to your J.P. Morgan advisor to learn more about how to better position your portfolio for potential global market shifts.

Frequently asked questions about non-U.S. stocks

How much of a portfolio is typically invested outside the U.S.?

There’s no single standard, but a 25% to 30% allocation to developed non‑U.S. equities is often cited in institutional research as a starting point for global diversification.

Why does the MSCI World Index have such a large U.S. weight?

This is because it reflects market capitalization, and America’s largest companies are significantly bigger than most of the global stock market. As of early 2025, the index is roughly 70% U.S.-based. That means even “global” benchmarks are heavily influenced by U.S. stocks.

Is now a good time to add international equities?

Market timing is rarely predictable. But when U.S. valuation premiums shrink and long-term forecasts point to stronger performance abroad, investors often reevaluate their portfolios’ regional allocations.

What are the risks of staying concentrated in the U.S.?

Concentration risk is a primary concern. Much of the S&P 500’s recent gains have come from a handful of tech firms. If those companies stumble or their valuations reset, portfolios without geographic or sector balance may feel the impact more sharply.

Do international stocks come with more currency risk?

Yes, currency movement is part of international investing. But it can also work in both directions. Dollar weakness, for instance, may benefit non‑U.S. holdings. Over the long term, currency effects tend to even out, but they’re something to be aware of in shorter timeframes.

Connect with a Wealth Advisor

Reach out to your Wealth Advisor to discuss any considerations for your current portfolio. If you don’t have a Wealth Advisor, click here to tell us about your needs and we’ll reach out to you.

Connect now

IMPORTANT INFORMATION

Volatility measures the extent to which returns vary over time. Volatility is calculated using the standard deviation of returns and shown as a rolling 3 or 5 Year annualized standard deviation.

The S&P 500 Index is an unmanaged broad-based index that is used as representation of the U.S. stock market. It includes 500 widely held common stocks. Total return figures reflect the reinvestment of dividends. “S&P500” is a trademark of Standard and Poor’s Corporation.

The MSCI World Index is a free float-adjusted market capitalization index that is designed to measure global developed market equity performance.

The price of equity securities may rise or fall due to the changes in the broad market or changes in a company's financial condition, sometimes rapidly or unpredictably. Equity securities are subject to "stock market risk" meaning that stock prices in general may decline over short or extended periods of time.​

Past performance is no guarantee of future results. It is not possible to invest directly in an index.​

Given the complex risk-reward trade-offs involved, we advise clients to rely on judgment as well as quantitative optimization approaches in setting strategic allocations. Please note that all information shown is based on qualitative analysis. Exclusive reliance on the above is not advised. This information is not intended as a recommendation to invest in any particular asset class or strategy or as a promise of future performance. Note that these asset class and strategy assumptions are passive only – they do not consider the impact of active management. References to future returns are not promises or even estimates of actual returns a client portfolio may achieve. Assumptions, opinions and estimates are provided for illustrative purposes only. They should not be relied upon as recommendations to buy or sell securities. Forecasts of financial market trends that are based on current market conditions constitute our judgment and are subject to change without notice. We believe the information provided here is reliable, but do not warrant its accuracy or completeness. This material has been prepared for information purposes only and is not intended to provide, and should not be relied on for, accounting, legal or tax advice. The outputs of the assumptions are provided for illustration/discussion purposes only and are subject to significant limitations.

“Expected” or “alpha” return estimates are subject to uncertainty and error. For example, changes in the historical data from which it is estimated will result in different implications for asset class returns. Expected returns for each asset class are conditional on an economic scenario; actual returns in the event the scenario comes to pass could be higher or lower, as they have been in the past, so an investor should not expect to achieve returns similar to the outputs shown herein. References to future returns for either asset allocation strategies or asset classes are not promises of actual returns a client portfolio may achieve. Because of the inherent limitations of all models, potential investors should not rely exclusively on the model when making a decision. The model cannot account for the impact that economic, market, and other factors may have on the implementation and ongoing management of an actual investment portfolio. Unlike actual portfolio outcomes, the model outcomes do not reflect actual trading, liquidity constraints, fees, expenses, taxes and other factors that could impact the future returns. The model assumptions are passive only – they do not consider the impact of active management. A manager’s ability to achieve similar outcomes is subject to risk factors over which the manager may have no or limited control.

The views contained herein are not to be taken as advice or a recommendation to buy or sell any investment in any jurisdiction, nor is it a commitment from J.P. Morgan Asset Management or any of its subsidiaries to participate in any of the transactions mentioned herein. Any forecasts, figures, opinions or investment techniques and strategies set out are for information purposes only, based on certain assumptions and current market conditions and are subject to change without prior notice. All information presented herein is considered to be accurate at the time of production. This material does not contain sufficient information to support an investment decision and it should not be relied upon by you in evaluating the merits of investing in any securities or products. In addition, users should make an independent assessment of the legal, regulatory, tax, credit and accounting implications and determine, together with their own financial professional, if any investment mentioned herein is believed to be appropriate to their personal goals. Investors should ensure that they obtain all available relevant information before making any investment. It should be noted that investment involves risks, the value of investments and the income from them may fluctuate in accordance with market conditions and taxation agreements and investors may not get back the full amount invested. Both past performance and yield are not a reliable indicator of current and future results. 

This material is for informational purposes only, and may inform you of certain products and services offered by J.P. Morgan’s wealth management businesses, part of JPMorgan Chase & Co. (“JPM”). Products and services described, as well as associated fees, charges and interest rates, are subject to change in accordance with the applicable account agreements and may differ among geographic locations. Not all products and services are offered at all locations. If you are a person with a disability and need additional support accessing this material, please contact your J.P. Morgan team or email us at accessibility.support@jpmorgan.com for assistance. Please read all Important Information.

GENERAL RISKS & CONSIDERATIONSAny views, strategies or products discussed in this material may not be appropriate for all individuals and are subject to risks. Investors may get back less than they invested, and past performance is not a reliable indicator of future results. Asset allocation/diversification does not guarantee a profit or protect against loss. Nothing in this material should be relied upon in isolation for the purpose of making an investment decision. You are urged to consider carefully whether the services, products, asset classes (e.g. equities, fixed income, alternative investments, commodities, etc.) or strategies discussed are suitable to your needs. You must also consider the objectives, risks, charges, and expenses associated with an investment service, product or strategy prior to making an investment decision. For this and more complete information, including discussion of your goals/situation, contact your J.P. Morgan representative.

NON-RELIANCECertain information contained in this material is believed to be reliable; however, JPM does not represent or warrant its accuracy, reliability or completeness, or accept any liability for any loss or damage (whether direct or indirect) arising out of the use of all or any part of this material. No representation or warranty should be made with regard to any computations, graphs, tables, diagrams or commentary in this material, which are provided for illustration/reference purposes only. The views, opinions, estimates and strategies expressed in this material constitute our judgment based on current market conditions and are subject to change without notice. JPM assumes no duty to update any information in this material in the event that such information changes. Views, opinions, estimates and strategies expressed herein may differ from those expressed by other areas of JPM, views expressed for other purposes or in other contexts, and this material should not be regarded as a research report. Any projected results and risks are based solely on hypothetical examples cited, and actual results and risks will vary depending on specific circumstances. Forward-looking statements should not be considered as guarantees or predictions of future events.

Nothing in this document shall be construed as giving rise to any duty of care owed to, or advisory relationship with, you or any third party. Nothing in this document shall be regarded as an offer, solicitation, recommendation or advice (whether financial, accounting, legal, tax or other) given by J.P. Morgan and/or its officers or employees, irrespective of whether or not such communication was given at your request. J.P. Morgan and its affiliates and employees do not provide tax, legal or accounting advice. You should consult your own tax, legal and accounting advisors before engaging in any financial transactions.

Legal Entity and Regulatory Information.

J.P. Morgan Wealth Management is a business of JPMorgan Chase & Co., which offers investment products and services through J.P. Morgan Securities LLC (JPMS), a registered broker-dealer and investment adviser, member FINRA and SIPC. Insurance products are made available through Chase Insurance Agency, Inc. (CIA), a licensed insurance agency, doing business as Chase Insurance Agency Services, Inc. in Florida. Certain custody and other services are provided by JPMorgan Chase Bank, N.A. (JPMCB). JPMS, CIA and JPMCB are affiliated companies under the common control of JPMorgan Chase & Co. Products not available in all states.

Bank deposit accounts and related services, such as checking, savings and bank lending, are offered by JPMorgan Chase Bank, N.A. Member FDIC.

This document may provide information about the brokerage and investment advisory services provided by J.P. Morgan Securities LLC (“JPMS”). The agreements entered into with JPMS, and corresponding disclosures provided with respect to the different products and services provided by JPMS (including our Form ADV disclosure brochure, if and when applicable), contain important information about the capacity in which we will be acting. You should read them all carefully. We encourage clients to speak to their JPMS representative regarding the nature of the products and services and to ask any questions they may have about the difference between brokerage and investment advisory services, including the obligation to disclose conflicts of interests and to act in the best interests of our clients.

J.P. Morgan may hold a position for itself or our other clients which may not be consistent with the information, opinions, estimates, investment strategies or views expressed in this document.  JPMorgan Chase & Co. or its affiliates may hold a position or act as market maker in the financial instruments of any issuer discussed herein or act as an underwriter, placement agent, advisor or lender to such issuer.