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  • Central Park splendor: Paperless program to create unprecedented floral display (selected)

Central Park splendor: Paperless program to create unprecedented floral display

Nov 01, 2012


Central Park in New York City, one of the world’s most beautiful and treasured urban spaces, is about to get 20,000 times more beautiful thanks to a new partnership with the J.P. Morgan Private Bank. For every U.S. client* who goes paperless between Nov. 1, 2012 and Jan. 15, 2013, J.P. Morgan will donate a dozen daffodil bulbs to the Central Park Conservancy toward a minimum donation of 20,000 flower bulbs.

This is part of a unique partnership with the Central Park Conservancy (CPC), and complements the JPMorgan Chase Foundation’s initiative with the CPC called “Central Play” that will restore and renovate all 21 of the park’s playgrounds.

The JPMorgan Chase Foundation is the sole and lead corporate sponsor for Central Play donating $3 million to fund the playground renovations. The project is designed to enhance the unique role Central Park plays in the lives of New York City children.

The best landscapes to enjoy the daffodils next spring will be the Shakespeare Garden (west side of the Park between 79th and 80th streets), Conservatory Garden (enter at 103rd Street and Fifth Avenue), and the entrances to Central Park on both the east and west sides at 69th Street.

* A small population of Latin America clients based in the U.S. are also eligible.


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