How eCommerce Trends are Sending the Grocery Industry Back to its Roots

As the grocery industry evolves, grocers will increasingly look to create ecommerce experiences to develop brand loyalty and grow market share. Incorporating ecommerce trends can create opportunities and present new challenges; the grocery industry may use past lessons to realize success.

How eCommerce Trends are Sending the Grocery Industry Back to its Roots

How eCommerce Trends are Sending the Grocery Industry Back to its Roots

Consumer technology is bringing personalization and convenience back to the forefront of the shopping experience.


Then

The Early Days
Consumers could walk into the local general store and hand over their lists to attendants who would navigate through the maze of aisles and shelves, quickly filling orders.

cashier icon

1916
The first self-serve grocery store opens in Memphis, TN. The innovative concept made consumers the shopping experts, self-selecting products and personally presenting them to checkout clerks.

shopping cart icon

 

Now

As digital grocery shoppers proliferate, grocery merchants will increasingly look to create ecommerce experiences to develop and maintain brand loyalty and grow market share.

eGrocery shopping is growing at an accelerated pace

eGrocery shopping is growing at an accelerated pace
Figure 1 | View Text Version

The Shift Toward Omnichannel Continues:

The Shift Toward Omnichannel Continues
Figure 2 | View Text Version

Evolving customer expectations have placed mobile at the center of the shopping experience.

Evolving customer expectations have placed mobile at the center of the shopping experience.
Figure 3 | View Text Version

Beyond:

Within the next 10 years Grocery will come online faster than any other industry.

BY 2025: A projected 20% of all grocery sales will be online

BY 2025: A projected 20% of all grocery sales will be online
Figure 4 | View Text Version

Technology Is Transforming Grocery Shopping

As younger generations become primary grocery buyers, more digital demand is expected

Technology Is Transforming Grocery Shopping
Figure 5 | View Text Version

The grocery landscape will continue to evolve

As more opportunities and challenges arise, grocers must ensure they have the right partners to win in the marketplace. Taking into account past and parallel lessons could make all the difference in realizing successful outcomes. If you are interested in learning more about J.P. Morgan’s perspectives on grocery, please reach out to your Merchant Services contact.


Sources:

Unata, 2017 Grocery eCommerce Forecast

Nielsen and FMI, The Digitally Engaged Food Shopper

Fung Global Retail & Tech, DEEP DIVE: Online Grocery Series, Fierce Retail

Jim Dudlicek “Past the Tipping Point,” Progressive Grocer, June 27, 2017

 

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