J.P. Morgan announces global sponsorship of Ben Ainslie Racing
Aug 28, 2012
J.P. Morgan Asset Management recently announced the extension of the firm's sponsorship of Ben Ainslie through a global deal, with J.P. Morgan becoming the main partner of Ben Ainslie Racing (BAR).
The team now known as J.P. Morgan BAR competed in the America’s Cup World Series last week, as Ainslie moved from sailing individually to sailing with a crew of five.
Ainslie won his fourth consecutive Olympic gold medal in London and was given the honor of carrying the British flag into the Olympic Stadium at the Closing Ceremony.
The latest sponsorship extends the firm’s partnership with Ainslie that began back in 2007. During that time, Ainslie has added two Finn World Championships to his tally and two Olympic gold medals.