J.P. Morgan Appointed Depositary Bank by SouFun Holdings

Hong Kong, October 13, 2010 – J.P. Morgan announced today that it has been appointed depositary bank by Chinese real estate website operator, SouFun Holdings Limited (“SouFun”), which raised USD 143 million via an American Depositary Receipt listing on the New York Stock Exchange.

“J.P. Morgan’s depositary receipts team brought to the table unparalleled experience when it comes to launching an ADR program,” said Vincent Mo, Executive Chairman of the Board of Directors, SouFun. “From day one, the J.P. Morgan team demonstrated an impressive level of insight, ensuring we were able to execute this important stage of our strategic expansion plans.”    

Kenneth Tse, Asia Pacific Head of J.P. Morgan’s depositary receipts group, added: “We are delighted to have partnered with SouFun on its depositary receipt program. By leveraging our market leadership and our significant experience, we were able to deliver a seamless execution that ensured SouFun achieved its capital raising objectives. We look forward to continuing to work with SouFun in the future.”

J.P. Morgan is committed to working closely with its clients to design and implement customized depositary receipt (‘DR’) programs to achieve their strategic goals and facilitate DR liquidity.

J.P. Morgan launched the first depositary receipt program in Asia in 1961 for Sony and serves as depositary bank for leading companies throughout the region. J.P. Morgan provides a full range of American Depositary Receipt (‘ADR’) and Global Depositary Receipt (‘GDR’) services to issuers seeking to have their equity traded on exchanges beyond their home markets. For more information on depositary receipts and international equities, please visit J.P. Morgan’s award-winning website, www.adr.com .

About SouFun Holdings Limited
SouFun Holdings Limited (NYSE:SFUN - News .

About J.P. Morgan Worldwide Securities Services
J.P. Morgan Worldwide Securities Services (WSS) is a premier securities servicing provider that helps institutional investors, alternative asset managers, broker dealers and equity issuers optimize efficiency, mitigate risk and enhance revenue. A division of JPMorgan Chase Bank, N.A. (NYSE: JPM), WSS leverages the firm’s unparalleled scale, leading technology and deep industry expertise to service investments around the world. It has $14.9 trillion in assets under custody and $6.5 trillion in funds under administration. For more information, go to www.jpmorgan.com/wss .  

About JPMorgan Chase & Co.
JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $2.0 trillion and operations in more than 60 countries. The firm is a leader in investment banking, financial services for consumers, small business and commercial banking, financial transaction processing, asset management and private equity. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government

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