Hypermarcas S/A Chooses J.P. Morgan as Depositary Bank for Its ADR Program

New York, June 3, 2010 – J.P. Morgan announced today that it has been appointed depositary bank for the American Depositary Receipt (ADR) program of Brazil-based Hypermarcas S/A.

Founded in 2001, Hypermarcas is a leading consumer goods company focused on pharmaceutical, beauty and personal care, food products and home care products.

Candice Teruszkin, Executive Director and Head of New Business Development for Latin America at J.P. Morgan, said: “We are delighted to be chosen as the depositary bank for Hypermarcas’s Level 1 ADR program. We look forward to deploying our world-class Investor Relations Advisory services in support of the company’s goal to attract additional foreign investment and further diversify their shareholder base.”

For market information on depositary receipts and international equities, please go to J.P. Morgan’s award-winning web site www.adr.com . More information on J.P. Morgan’s depositary receipt services is also available on www.jpmorgan.com/visit/adr .

About Hypermarcas
Hypermarcas (BM&F Bovespa: HYPE3)  is one of the largest consumer goods companies funded with Brazilian capital and has the largest and most diversified portfolio of brands, including a number of leading brands in their respective markets. Hypermarcas operates in four market segments, developing, manufacturing and distributing products that belong to a traditional and well-established portfolio of brands: Pharmaceutical: over-the-counter medications (OTC), prescribed medications (Rx) and generics - Benegrip, Engov, Rinossoro, Doril, Tamarine, Atroveran; Beauty and Personal Care: Monange, Paixão, Risqué, Bozzano, Jontex, Olla, Cenoura & Bronze; Food Products: Finn, Zero Cal, Salsaretti; Home Care Products: Assolan and Mat Inset. Hypermarcas has a sales and distribution system that covers all regions in Brazil through food retail, and pharmaceutical distribution channels. Hypermarcas currently operates 19 plants in 9 industrial complexes located in the states of Goiás, Santa Catarina and São Paulo.

About J.P. Morgan Worldwide Securities Services
J.P. Morgan Worldwide Securities Services (WSS) is a premier securities servicing provider that helps institutional investors, alternative asset managers, broker dealers and equity issuers optimize efficiency, mitigate risk and enhance revenue. A division of JPMorgan Chase Bank, N.A., WSS leverages the firm’s unparalleled scale, leading technology and deep industry expertise to service investments around the world. It has $15.3 trillion in assets under custody and $6.5 trillion in funds under administration. For more information, go to www.jpmorgan.com/wss.  

About JPMorgan Chase & Co.
JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $2.1 trillion and operations in more than 60 countries. The firm is a leader in investment banking, financial services for consumers, small business and commercial banking, financial transaction processing, asset management and private equity. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com.