Treasurers looking for additional ways to optimize efficiency and minimize costs by automating processes may be finding reduced technology budgets are making this goal particularly challenging. "Achieving Control, Visibility & Efficiency Across Europe," a Business Briefing that originally appeared in the January 2010 issue of Treasury Today, outlines how adopting market initiatives, such as SEPA Direct Debit, SWIFT Standardised Corporate Environment (SCORE) and Electronic Bank Account Management (eBAM), to help automate processes may be an important step in optimizing payables, receivables and liquidity management in difficult economic times. The Briefing outlines the challenges facing corporations today and analyzes which industry initiative is right for different situations. It also includes a case study that illustrates how one company –— SONY Pictures Entertainment — pioneered a SEPA solution for its third-party vendors across Europe.