Amy Braden heads the Family Wealth Center at JPMorgan Private Bank, where she develops programs and provides advice to help clients from all over the world achieve long-term success as family enterprises.

A private banker since 1993, Ms Braden started in corporate finance. In a 30-year career that spans New York, Hong Kong and Tokyo, she has advised closely held companies, corporations and institutions, as well as families, on financial strategies to build value.

Ms. Braden is herself a second-generation owner of a family enterprise. She holds a B.A. in government from Smith College and a master's from the Fletcher School of Law and Diplomacy. She has also completed the Advanced Management Program at Harvard Business School.

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