Events

Advertising / Marketing Summit

13th Annual Advertising / Marketing Virtual Summit

J.P. Morgan is pleased to announce the Annual Advertising / Marketing Virtual Summit on Friday, January 20, 2012 from 8:30AM - 1:00PM ET. This conference includes a series of discussions and outlooks by nine media advertising trade organizations — with a focus on ad budgets, pricing trends, consumer usage patterns, measurement/ROI, longer-term prospects… and more.

The conference is hosted by J.P. Morgan's Media Research Team:

Michael Meltz – Information Services; TV/Radio Broadcasting
Alexia Quadrani – Media
Doug Anmuth – Internet
Avi Steiner – High Yield Media

Conference Details
Friday, January 20, 2012
8:30AM - 1:00PM ET

Participant dial-in numbers
Toll Free dial-in: 1-888-957-9869
International dial-in: 1-415-228-4856
Passcode: MEDIA

Replay dial-in numbers
A replay of this conference will be available through January 27, 2012.
Toll Free dial-in: 1-800-964-4547
International dial-in: 1-402-998-1039
Passcode: 12012

Agenda		Presentations
8:30AM - 9:00AM		4A's (American Association of Advertising Agencies) James Gregory, CEO, Core Brand; Advisor to the 4As
9:00AM - 9:30AM		TVB (fka Television Bureau of Advertising) Steve Lanzano, President and Chief Executive Officer
9:30AM - 10:00AM		Radio Advertising Bureau (RAB) Jeff Haley, President and Chief Executive Officer
10:00AM - 10:30AM		MPA (fka Magazine Publishers of America) Nina Link, President and Chief Executive Officer
10:30AM - 11:00AM		Newspaper Association of America (NAA) Caroline Little, President and Chief Executive Officer
11:00AM - 11:30AM		Outdoor Advertising Association of America (OAAA) Stephen Freitas, Chief Marketing Officer
11:30AM - 12:00PM		Mobile Marketing Association (MMA) Greg Stuart, Chief Executive Officer
12:00PM - 12:30PM		Interactive Advertising Bureau (IAB) Patrick Dolan, Executive Vice President and Chief Operating Officer
12:30PM - 1:00PM		Cabletelevision Advertising Bureau (CAB) Sean Cunningham, President and Chief Executive Officer
1:00PM		Closing Remarks