JF Asset Management changes its business brand in Hong Kong

Dec 08, 2008

JF Asset Management has changed its business brand in Hong Kong from JF Asset Management to J.P. Morgan Asset Management, to reflect the global nature of its business.

Hong Kong, 8 December 2008: JF Asset Management (JFAM) today announced that it has changed its business brand in Hong Kong from JF Asset Management to J.P. Morgan Asset Management, to reflect the global nature of its business.

JF Asset Management will, however, continue to be the brand used by the firm's Asia equity investment teams which have been investing in the Asia Pacific region for almost 40 years. The company's retail pension business will also continue to use the JF Asset Management brand for its MPF and ORSO businesses.

Ken Tam, Head of Hong Kong and China Business said, "The brand change will have no impact on the legal structure of our companies or on the management of our funds. Asia Pacific equity products will continue to be managed by the same, strong JFAM investment teams based in the region and global products by J.P. Morgan's experts around the globe. Furthermore, J.P. Morgan Asset Management in Hong Kong will continue to play a leading role in the city's mutual fund industry and we remain committed to providing the very best investment products and services to our clients."

The new J.P. Morgan Asset Management brand will be rolled out gradually, beginning with the rebranding of the firm's investment centre in Jardine House which will be renamed the J.P. Morgan Investment Centre. The website domain will also change from www.jfam.com to www.jpmorganam.com.hk.

The new brand marks:

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For further information please contact
Daniel Chui, Head of Investor Communications
Telephone: (852) 2800 2874
Email: daniel.wc.chui@jpmorgan.com
Issued by JPMorgan Funds (Asia) Limited

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Notes to Editors

J.P. Morgan Asset Management ("JPMAM") is the brand name of J.P. Morgan Chase & Co's asset management companies.

J.P. Morgan Asset Management is a global asset management leader providing world-class investment solutions to clients. With US$1.2 trillion in assets under management (the Asset Management client funds of J.P. Morgan Chase & Co. as at 30 September 2008) and offices in 40 locations around the world, J.P. Morgan Asset Management offers global coverage with a strong local market presence, and leadership positions in most asset classes.

Commitment to Hong Kong
JPMAM's investment management business in Asia has remained headquartered in Hong Kong for more than three decades and today has more than 500 employees based in this location. JPMAM and its investment arm - JF Asset Management - are one of the largest local investment managers in Hong Kong with over US$90 billion (30 September 2008) of funds managed across the Asia Pacific region.

As part of a major global investment group, we are committed to providing specialist teams with the resources needed to deliver successful products and performance to our clients. The Hong Kong-based Pacific Regional Group, together with the local presence of the Global Portfolios Group, forms the core of JPMAM's investment management operations. In addition to the knowledge and experience of our individual investment professionals, the stability of the team has enabled JPMAM to develop strong relationships with local clients.