Audience of One

Our participant communication and education philosophy, Audience of One^®, is based on the belief that an effective communication program must speak to each participant as a unique individual. Our Audience of One communications resonate with participants by adhering to the following principles:

Make it personal – marry data and message to offer a relevant, individual experience
Make it simple – break messages down into manageable pieces
Connect the money to the emotion – motivate participants to take responsibility
Diagnose before you prescribe – understand an individual’s current situation
Cultivate an ongoing relationship – pursue an ongoing dialogue with participants

Every Audience of One communication comes down to one salient point, helping your participants answer the question: “Am I on track to live comfortably through my retirement?"

We use the power of participant data to build individualized messages based specifically on each employee’s plan profile. These messages work to drive constructive participant behavior and are delivered through all touchpoints: Internet, contact center, statements, print media and face-to-face education meetings.

Through personalized messages, we help employees:

understand their retirement benefits and counsel them through life events
set goals for the future and be financially prepared – within and outside company sponsored plans
determine their risk tolerance and whether they prefer doing or delegating their investing
access plan data and model total retirement income
know what they need for retirement and how they are tracking to their goals
spend wisely when distribution events arise

To learn more about Total Retirement Solutions^SM, email or call J.P. Morgan at 800-988-9084.

To read about our recent win for five first-place awards for outstanding investment education, view this PDF.

For questions about a personal retirement plan account, email or call J.P. Morgan at 800-345-2345. If your retirement plan is not with J.P. Morgan, contact your employer for that provider's phone number and website.

IRS Circular 230 Disclosure: This communication was written in connection with the potential promotion or marketing, to the extent permitted by applicable law, of the transaction(s) or matter(s) addressed herein by persons unaffiliated with JPMorgan Chase & Co. However, JPMorgan Chase & Co. and its affiliates do not provide tax advice. Accordingly, to the extent this communication contains any discussion of tax matters, such communication is not intended or written to be used, and cannot be used, for the purpose of avoiding tax-related penalties. Any recipient of this communication should seek advice from an independent tax advisor based on the recipient's particular circumstances.