Audience of One
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PrintOur philosophy of participant communication and education, Audience of One, is based on the belief that an effective communication program must speak to each participant as a unique individual. Our Audience of One communications resonate with participants by adhering to the following principles:
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Make it personal — marry data and message to offer a relevant, individual experience
- Make it simple — break messages down into manageable pieces
- Connect the money to the emotion — motivate participants to take responsibility
- Diagnose before you prescribe – understand an individual’s current situation
- Cultivate an ongoing relationship — pursue an ongoing dialogue with participants
Every Audience of One communication comes down to one salient point, helping your participants answer the question: “Am I on track to live comfortably through my retirement?"
We use the power of participant data to build individualized messages based specifically on each employee’s plan profile. These messages work to drive constructive participant behavior and are delivered through all touchpoints: Internet, contact center, statements, print media and face-to-face education meetings.
Through personalized messages, we help employees:
- understand their retirement benefits and counsel them through life events
- set goals for the future and be financially prepared – within and outside company sponsored plans
- determine their risk tolerance and whether they prefer doing or delegating their investing
- access plan data and model total retirement income
- know what they need for retirement and how they are tracking to their goals
- spend wisely when distribution events arise
See samples of some participant communication case studies below.
- The value of personalized communication
- Plan sponsors using “The Way Forward” to reach out and help participants plan for their future.
- A New Way of Communicating With Participants: The Way Forward
- Changing Participant Behavior, One Nudge At a Time
- It is Possible: Managing Message Overload
- Ongoing Participant Dialogue
- Pointing the Way Forward
- Weathering the Storm: Communicating in Turbulent Times
- If You Build It, They Will Come: Plan Design Decisions Demand Successful Communication Campaigns
For questions regarding your personal 401(k) plan, contact your 401(k) plan provider.