In response to this ongoing challenge, Embryon has created proprietary platforms to streamline its products and services, most notably its Speakers Bureau offering. These innovations resulted in sales levels that grew in excess of 75% in the 2004- 2005 time frame. However, along with this success came yet another challenge. Embryon now needed to manage the Speakers Bureau credit card activity, a growing administrative and financial burden, with greater efficiency. They evaluated several solutions, ultimately selecting Single-Use Accounts from J.P. Morgan.
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